I would add that the nutritionfacts guy tries to sell himself as someone of science, but then extremely cherry picked quotes and then when talking about eggs, says something like penguin eggs are half as much likely to kill you.

Anyone who uses such fearmongering phrases in nutrition cannot be taken seriously in my opinion.

I think the AHA recommendations are quite reasonable, as they are more about focusing on eating foods known to be healthy less about fear mongering.

But I would like to add but AFAIK serum cholesterol levels alone are not a good indicator, you need to look at more things for example the ratio of TGL to HDL as it is a good indicator of low density vs high density LDL in your blood, but I think there are even more markers