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Honestly I think this article is completely wrong. I'm convinced modern elections are 100% based on vibes and so better messaging and a better candidate would have meant a great deal.
But to add to that - Trump and his idiot base had been messaging and memeing for four years starting with Covid and masks and then inflation and 'I did that' stickers of Biden at the gas pump. Biden had barely done any messaging even up until the point he dropped out which, in the social media era, should be obviously big fucking warning signs of a losing campaign.
EDIT - which is not to say I don't think the Dems need to change in other ways because they absolutely do.
Seriously those gas station "I did that" stickers were an actual grass roots movement, and it's part of why Trump won.
A lot of people vote based on their wallets. If you're worse off after 4 years, then why vote for the incumbent?
The Dems need to learn. Cheap food/gas/essentials, less outsourcing, less importing cheap labor, and lose the smugness. That's what they need to do to win, and I don't think that would mean abandoning much.
Less importing cheap labor means higher prices. Welcome to math. Americans expect no effort and lives of luxury because they're at the center of an empire - except of course the ruling class increasingly reaps the rewards, and the money doesn't recirculate into the economy due to how it's structured, so we just slip into poverty. Neither major party will fix this, by design.
True, but the voters still want both low prices and good paying jobs, and the Dems promised neither. That's my point.
Biden's campaign actually spent months claiming they had stopped inflation (though the inflation, particularly "price inflation", basically all happened during/under his admin, though as a result of Fed policy, supply chain issues, whatever degree of corporate price gouging, etc.).
Except we weren't worse off after 4 years because 4 years ago we had Covid, and now we don't.
We still have covid-19. Sure, fewer people are dying from it now, and yes, we have a vaccine, but most US Americans aren’t getting the regular booster shots required for continued protection against covid. It still kills people. It still causes brain damage and organ damage.
Overall, US Americans just stopped caring about it and stopped taking measures to avoid it.
It’s not about prices bro. It’s about culture
Elaborate
A lot of people talking politics online are younger or trump era folks (post-2016). I can tell you right now, policy don’t mean shit in this country. It’s about culture wars and racism. Romney ran on almost identical policies Trump has ran on THREE times. Deregulation, immigration, lower taxes, agency cuts. Typical Republican shit.
Difference is, Romney didn’t dog whistle enough, he was your average Republican. And Obama beat him comfortably. Trump campaigns almost entirely on culture war nonsense and has a HUGE propaganda machine behind him. But his campaign policy is no different from any other Republican.
Do you honestly think if Trump didn’t lean into racism, xenophobia and bigotry that he’d be successful in politics and gotten this far. You think racist rednecks would storm the Capitol for some billionaire 1 term generic Republican? Come on people. Use your brains. It’s Republican politics 101, always fight culture wars until that specific fight runs out of steam (post 80s gay panic).
Yes, Biden lost because of stickers, not because the economy of the average voter is in shambles
No, you're missing the point - the Dems lost because Biden hadn't built up any trust with average voters regarding the economy over the last four years.
Any informed voter would know the Dems will be better for them than the GOP who has never been more interested in funneling money to their rich benefactors. But the average voter is not informed.