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I would like some evidence to support this please. Especially this close to an election.
I can tell you from personal experience that it sure as fuck didn't work for Meg Whitman.
Related and interesting podcast: https://podcasts.apple.com/us/podcast/search-engine/id1614253637.
According to what he found that is somewhat the way it works: two fake candidates and the one with more yard signs got way more votes. Doubt that generalizes to the US presidency though; especially with this election.
I could see it working for two candidates people have never heard of. Beyond that, I doubt it.
To go back to Meg Whitman, she totally inundated California. Every other radio and TV ad was about her. There were posters every place the campaign could think to stick them whether or not it was legal. By election day, everyone was so sick of her that she did not even come close.