“You are not the customer, you are the abandoned carcass. The real customer is the market that trades in your future behaviour.” - Shoshana Zuboff
Zuboff’s The Age of Surveillance Capitalism has been on my list for a long time - finally diving in.
It’s unsettling, brilliant, and painfully relevant.
I wrote a short piece distilling her core message and what it means for digital freedom today.
