this post was submitted on 13 Oct 2025
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“You are not the customer, you are the abandoned carcass. The real customer is the market that trades in your future behaviour.” - Shoshana Zuboff

Zuboff’s The Age of Surveillance Capitalism has been on my list for a long time - finally diving in. It’s unsettling, brilliant, and painfully relevant. I wrote a short piece distilling her core message and what it means for digital freedom today.

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