Not only do those knobs sound awesome to use, but I could see them being cheaper and more reliable as well.
Instead of being mechanically connected to whatever custom parts to direct air flow, it can just be an off the shelf encoder sending a signal to a processor that already exists.
Compared with ambitious career politicians, I would expect actors to understand human emotion and empathy better, and I would expect a body builder to understand correlating outputs/results to inputs/tactics.