AAA gaming is full of execs who have not grasped how their industry has already begun imploding. The survivors in the all digital potato PC world will be the indie devs and Steam since Steam sells their games. The indie game devs write their games to run on anything. The other survivor will be the free to play studios who have already won every market they've entered. If they don't own a gaming market yet its because they haven't bothered winning it. Look at active player counts. Franchises like Battlefield and Call of Duty are way down the charts from the free to play shooter games.
FerrisEuler
joined 1 week ago
Probably true, although Ballmer didn't screw it up and Nadella did screw it up for one simple reason. He's a 1 Cloud Pony. He came from the cloud and that's all he really knows, and his narrow Senior VP perspective helped him extract earnings from cloud but nothing else at Microsoft.
AI is the new African slave
They can vote out the city and county leaders then change the zoning to warehouses only.
What they need to do right now is create a Windows emulator for all Xbox games so they can be played on a Windows PC. Then encourage developers to do a re-release, even if it's just an upgrade to textures for 1440 gaming. Then sell those for $20 each. This is the only free lunch in AAA gaming. All the rest are big gambles on big budget games that people generally disliked since 2020 or they're niche games offering little revenue
Seems like a click bait article. One of those the reporter prompted the AI until it came back with that reply.
It's relevant. To sum it up, this much smarter-than-average part of the PC user base routinely uses Linux rather than Windows 11. A part of the user base that is far more familiar with relative performance of both on the same hardware.
It's a simple supply-demand issue that took 30 years to arrive and will take at least 5 years to solve unless the AI bubble pops a lot sooner to stop the hoarding by big tech cloud companies, Chinese state-backed investment and others who are betting it all on black like a has-been Hollywood actor at a Caesars roulette table on a Saturday night. The US never penalized US tech companies for shuttering the dozen memory plants since the 1990s so they just relied on the Koreans and a few others. Now Korea can't keep up and the US tech companies have been caught with their pants down. While these kinds of people are very bright within their areas of expertise, leading to huge earnings, they're not bright on most business topics and eventually the market shifts and they're struggling.
This is where the tech companies founded in the 1970s-2000s are right now. Their original ideas are long in the tooth at best and about to be disrupted, if not already disrupted. The cash cows are looking a little fatigued. They're looking for a lifeboat to keep the good times going, thinking its AI, just now realizing their industry screwed itself with all of the offshoring but its too late now. They have to once again "fake it until they make it".
They just hope the people providing the capital don't start asking about when the market will accept the higher price points so they can break even. That's a question nobody acknowledges today when it's asked because they know it could sink the boat if it becomes a hot topic of the month on CNBC and Bloomberg.