It is definitely bullshit, but your employer isn't a winner here either, they're also paying out $600 a month for your $1200/month health insurance.
The real problem here is why the fuck does health insurance cost as much as housing in this country?
"It also seems to me that if we only tell men to never "pursue", but do nothing about the "hard to get"-behaviour, then men who follow the new instructions or script will be left with no chance to meet someone. "
I was with you 100% up to here. Women are well aware they don't have to 'play hard to get' anymore. This has been a huge cultural shift over the last 70 years, acting like only mens behavior is changing is naive at best.