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Roblox Partners With Google to Offer In-Game Advertising (www.bloomberg.com)

submitted 4 days ago by [email protected] to c/[email protected]

4 comments fedilink hide all child comments

Archive: https://archive.is/2025.04.01-142912/https://www.bloomberg.com/news/articles/2025-04-01/roblox-partners-with-google-to-offer-in-game-advertising

Roblox Corp. is partnering with Alphabet Inc.’s Google to offer ads that encourage player engagement, marking a significant step in the video-game platform’s push to generate more revenue from advertising.

Rewarded video ads allow users to earn in-game perks for watching up to 30-seconds of full-screen video ads, according to a statement from Roblox on Tuesday.

Roblox shares gained 1.9% $59.40 Tuesday morning in New York.

The gaming platform, which has 85 million daily users, has been increasing its advertising capability over the last few years, creating lucrative partnerships with the likes of Ralph Lauren Corp., Chipotle Mexican Grill Inc. and other brands. Roblox doesn’t give details of how much revenue it generates from advertising. Chief Executive Officer Dave Baszucki said in a recent earnings call that “when we feel advertising is big enough, we’ll break it out.”

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[–] [email protected] 16 points 4 days ago (1 children)

Roblox is literal child labor. They should be stripped of all income.

[–] [email protected] 1 points 3 days ago (1 children)

As someone who hasn't played it, how so?

[–] [email protected] 2 points 3 days ago

Children are the ones coding the games that are the most popular there. They then sell these games and give pennies to the kids.

Here's a good video going over it:
https://www.youtube.com/watch?v=_gXlauRB1EQ

[–] [email protected] 8 points 3 days ago

I was hoping it was an April Fools joke but now I'm just disappointed for two reasons.