Big brain tech dude got yet another clueless take over at HackerNews etc? Here's the place to vent. Orange site, VC foolishness, all welcome.
This is not debate club. Unless it’s amusing debate.
For actually-good tech, you want our NotAwfulTech community
This is probably the least surprising thing ever.
CocaCola is like the symbol of capitalism. Everything they produce is corporate slop. GenAI is a perfect fit -- soulless, artless, hastily slapped together bright pictures that ultimately don't matter and carry no value. The world is not better with CocaCola ads, and it would be no worse without them. They're just there, to be lost in time, forgotten. Like tears in the rain.
No shot is over two seconds, because AI video can’t keep it together longer than that.
Honestly I think they should have gone full cursed. I think it would have been far more amusing and might actually have garnered them some kudos at least from the terminally online.
No shot is over two seconds, because AI video can’t keep it together longer than that. Animals and snowmen visibly warp their proportions even over that short time. The trucks’ wheels don’t actually move. You’ll see more wrong with the ad the more you look.
Not to mention the weird AI lighting that makes everything look fake and unnatural even in the ad's dreamlike context, and also that it's the most generic and uninspired shit imaginable.
This is crappy and weird but it could have been worse: unlike the Toy's Are U's advert they wisely decided not to include any human. Which in turn makes the caravan of trucks look eerie and sinister. You can't win them all.
there are apparently two other prospective ads that do include AI renditions of human actors and they're as bad.
I mean it's basic and boring but, considering the production cost was probably (a lot?) less than $1,000, compared to the $5,000+ it would've cost if filmed/animated traditionally, that seems like a win. And the average viewer isn't even gonna notice. In fact, they're getting plenty of free publicity for using AI to make it thanks to articles like these
I think your prices are off by about 1000x, but your main argument holds up.
my my, those boots sure must be tasty
I've been boycotting cocacola for years now. Not sure what you're on about
you do not, under any circumstances, have to "give it to them"
there is no requirement to carry water for this awful shit
do not surprisedpikachu when someone calls out your weird posts
Are you quoting someone else?
Y'all get so upset about genAI and it's weird
the "you do not have to give it to them" is referencing a Dril tweet about Al-Qaeda, the person is implying you have a bad take, just FYI
how are you this fucking mid?
jesus fucking christ do you even understand where you're posting? how are you this goddamn oblivious?
I would guess the original commercial was in the vicinity of 10 million? And the new one would be like...$10k? Maybe more.
I doubt that.