this post was submitted on 17 Aug 2026

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214

Ukraine takes aim at Russia’s economy and morale by attacking online retailer (apnews.com)

submitted 1 day ago by MicroWave@lemmy.world to c/world@lemmy.world

41 comments fedilink hide all child comments

The attacks began on a July weekend and have continued for a month, stretching from Moscow and St. Petersburg, to cities in the south, and eastward to the Ural Mountains. The targets weren’t oil refineries, maritime hubs or arms plants hit by other Ukrainian strikes, but warehouses that bring the convenience of online shopping across the breadth of Russia.

Ukraine’s drones have pummeled the giant depots belonging to Wildberries, Russia’s biggest online retailer, burning billions of dollars’ worth of merchandise and bringing the war home to the broad public.

The attacks on about 20 Wildberries facilities have underlined Kyiv’s ability to strike far and wide inside Russia and posed a new challenge to President Vladimir Putin nearly 4½ years into his full-scale invasion of Ukraine.

They have badly shaken the empire built by Tatyana Kim, the country’s richest female entrepreneur, whose fortune has been estimated at $8.1 billion.

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[–] truthfultemporarily@feddit.org 67 points 1 day ago (2 children)

Not mentioning that wildberries sold military equipment to soldiers. It's a valid military targets.

[+] Wakmrow@lemmy.world -22 points 1 day ago (4 children)

Ok my company has an Amazon wish list for Ukrainian soldiers does that mean its cool if Russia missiles Amazon warehouses and trucks

[–] rainwall@piefed.social 22 points 1 day ago* (last edited 1 day ago) (1 children)

Yes. Military logisitics hubs are valid targets in war. The same way Iran targeting Amazon's datacenters in UAE/Bahrain were valid targets, as Israel/US use AWS for targeting Iran.

Ecommerce sites that do not want to be targeted should not sell or ship wartime goods. Wildberries was specially egregious, as it had a dedicated tag called "Everything for the SVO" that was just for supplying soldiers in the Ukraine war, but all companies who do are valid targets.

[–] Wakmrow@lemmy.world -5 points 1 day ago (3 children)

I think if we are to be honest about this, targeting Amazon warehouses would be met with outrage in the west. Even though my company's wish list for Ukrainian soldiers definitely includes equipment meant for the front lines such as ifaks

[–] decolo@piefed.social 1 points 12 hours ago

In the extremely specific hypothetical case of Russia attacking an Amazon warehouse,, I'm rooting for the Russian missile.

[–] rainwall@piefed.social 7 points 1 day ago* (last edited 1 day ago)

You seen to have glossed over the fact that Wildberries had a specific "things to kill Ukrainian" tag in their store, so its not a 1:1 comparison.

But yes, the US probally shouldn't get into a war of choice with a foreign power within range of any Amazon warehouses. They would indeed be a valid target, albeit one more nebulous than the "buy these things to kill those specific people" storefront that is Wildberries.

Russians should be outraged that the war continues, but Ukraine is entirely within its right to target wartime logistics hubs that are directly equipping enemy soldiers, no matter the coat of paint on it, or whether that logistic hub also sells candy bars and t-shirts.

[–] Diurnambule@jlai.lu 3 points 1 day ago

Yeah they should shot Amazon warehouse and data center.

[–] Lucidlethargy@sh.itjust.works 10 points 1 day ago

I think the grand majority of us are okay with Russia targeting Amazon.

Amazon is such a shit company.

[–] truthfultemporarily@feddit.org 2 points 18 hours ago

Depends, if you mean just war theory and international law:

a legitimate target in wartime is anyone and anything engaged in harming. [...] Soldiers... may be directly targeted, as may... their civilian suppliers.

Brian Orend - The morality of war - jus in bello

[–] remon@ani.social 1 points 1 day ago* (last edited 1 day ago)

That would be very cool, indeed!

[+] xenomor@lemmy.world -36 points 1 day ago (5 children)

I keep reading this claim, but rarely see specifics discussed. As far as i can tell, it’s electronic equipment that could be used for things like drones, and some light arms related equipment that could, of course, be used in combat, but is probably not designed specifically for that. If theres other stuff, please let us know.

That being said, can we please just be honest? Even if wildberries is a military supplier, if intention of the attacks is to sow civilian fear and unrest, then this is terrorism. I’m so tired of the US (and more generally the “west”) pretending that we don’t engage in terrorism, or endorse and facilitate terrorism. We do, a lot.

[–] SpaceTimeInterval@lemmy.cafe 6 points 1 day ago

Lol. Russia will fall. Slava Ukraini.

[–] RusAD@lemmy.blahaj.zone 16 points 1 day ago (1 children)

Camouflage nets, rifle scopes, body armor, trench candles... Just to name a few.

[–] gergolippai@lemmy.world 2 points 1 day ago (1 children)

that's just camping equipment!!11 /s

(but on a serious note, I'm baffled at the audacity of claiming that targeting wildberries by ukraine is the same level of "terrorism" as targeting actual civilians by russia.)

[–] RusAD@lemmy.blahaj.zone 1 points 23 hours ago (1 children)

Well, legally it's (AFAIK) really a grey area. But morally... Especially considering that Russia was targeting Nova Poshta with the same justification for quite some time before the attacks on Wildberries started.

[–] gergolippai@lemmy.world 1 points 23 hours ago

i mean forget the poshta, they are bombing civilians and civil infra (remember last winter)?

but i mean forget them bombing civilians, they massacred civilians in Bucha.

but forget bucha, they invaded a sovereign country.

[–] TheparishofChigwell@sh.itjust.works 5 points 1 day ago (1 children)

Lol at terrorism during an attack on an agressor

I hope they're scared

Yesterday I posted a comment at night on a national well known news websites article about the attack, mods removed it in the morning along with many other comments

I said I hope the whole country gets asfalted

I have never had over 300 upvotes on a comment there, and this was posted at night when nobody reads the news.

The Netherlands cant wait to see them all beg

[–] xenomor@lemmy.world -1 points 20 hours ago* (last edited 20 hours ago) (1 children)

Ok. If all moral restrictions are forfeit as soon as you are defending against an aggressor, i assume that you’re cool with Iran (and countless other nations) absolutely liquefying the United States.

I further assume that you’re a strong supporter of Hamas. I mean, given the bold moral framework you’re expressing here, surely you think October 7 was entirely justified, right?

[–] TheparishofChigwell@sh.itjust.works 1 points 19 hours ago

Please, continue. You don't seem to need any input to conjure up conclusions.

Iran should most definitely get rid of their oppressive leaders and then still condemn the USA for bombing civilians and attacking water infrastructure, among other things. In fact, Iraq and Afghanistan should become secular and enact action upon the us. Legal first, then when the world sees the corruption and status quo being the only thing that matters to the US rally the world to bring down what is arguably the worst experiment in how to propagate religion and Nazism in history.

I can't wait for Canada to join the eu so I can work there and go to the border to laugh at Americans

Losers

[+] xenomor@lemmy.world -21 points 1 day ago (3 children)

Here’s a thought exercise for us US folks:

If Iran blew up the Walmart in Bloomington Indiana, would you consider that terrorism? Walmart supplies* tons of stuff that can be used for military action including firearms directly.

I strongly suspect that Americans would be outraged at the inhuman, terroristic barbarism of such an act and use it to argue moral high ground and justify the violence their own nation initiated.

Notice how I said “supplies” instead of “sells” because that sounds much more scary.

[–] daychilde@lemmy.world 19 points 1 day ago

I upvoted you becasue I think it's respectfully written and a valid thought experiment.

I think the experiment fails, or has a negative result:

Wildberries specifically had a category for essentially "Buy this and have it sent to the front for our soldiers to use"
They were sending so much stuff that they set up dedicated infrastructure for that purpose
Arguably, this had become a significant segment of their business

So it's a matter of degree. This isn't like an American buying boots and sending them to their soldier somewhere. The scale of operations is wildly different.

I do think there would also be a contributory factor of "But... but this is us, not them!", but I think the difference is very clear, and Wilberries is a valid target, whereas Walmart would not be.

[–] encelado748@feddit.org 19 points 1 day ago

If Walmart was displaying a special category “for use in the war with Iran” with tactical clothing and gear, then I would have been less sympathetic to be honest. In this scenario Walmart promote items to send to the soldiers that kill the victims of a military invasion.

[–] Eldritch@piefed.world 6 points 1 day ago

Nope, doing a community service. Walmart is a parasite.

[–] yesman@lemmy.world 27 points 1 day ago

It should be stressed that Ukraine isn't attacking WB instead of attacking refineries, logistics, and shipping. They're doing it in addition.

Warehouses are a soft, easy target. And, like oil facilities, you're counting on the goods themselves to do most of the destruction with a little incendiary help. Ukraine has a large supply of slow, cheap suicide drones and this is a good use for them. You force Russia to move air defenses away from the front, absorb economic and financial losses, and remind regular "non-political" Russians that they're at war. Also, you minimize collateral damage because unless workers are killed in the initial attack, they're likely to escape the conflagration that accounts for most of the damage.

[–] RunawayFixer@lemmy.world 3 points 1 day ago

I was hoping to find some recordings/archive of the Wildberries SMO section from before they removed it, but no luck. The best I could find was a reddit thread with some examples from a month ago: https://www.reddit.com/r/UkraineWarVideoReport/comments/1uzsxn9/a_huge_amount_of_military_goods_are_sold_on/. Camo bulletproof vests and equipment for fiber optic drones.

[–] altkey@lemmy.dbzer0.com 6 points 1 day ago

They are creating a new marketplace for dual-use goods that were previously, albeit with limitations, traded on WB: https://theins.press/en/news/296020

[–] HubertManne@piefed.social 6 points 1 day ago

soft targets are the way.

[–] OrteilGenou@lemmy.world 2 points 1 day ago

The attacked OnlyComrades?