this post was submitted on 11 Aug 2026
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uBlock Origin maintainers have decided to stop continuously updating filters specifically to keep up with Facebook’s latest ad-blocking countermeasures.

Existing filters will remain, but new Facebook techniques may eventually bypass them. The decision highlights the ongoing cat-and-mouse game between ad blockers and advertising platforms.

Read more: https://digitalescapetools.com/2026/08/ublock-origin-stops-chasing-facebook-ads.html

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[–] DarkFuture@lemmy.world 182 points 5 days ago (2 children)

So...continue to not use Facebook?

[–] KingPorkChop@lemmy.ca 64 points 5 days ago

Man. It's going to be so much work to continue not using it.

I think I'll take a nap.

[–] nuko147@lemmy.world 7 points 5 days ago

Who uses facebook anyway, today? Grandpas?

[–] brown567@sh.itjust.works 108 points 5 days ago (3 children)

Just block the whole site 👍

[–] black0ut@pawb.social 9 points 5 days ago (1 children)

I have facebook and its spinoffs (instagram, whatsapp, etc) all blocked network-wide through pi-hole. It feels good.

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[–] Bonesince1997@lemmy.world 9 points 5 days ago* (last edited 5 days ago)

Someone mentioned uBlacklist (for Firefox & Google) and I've been using it to do just that, among other sites. DuckDuckGo has its own filtering system.

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[–] mycodesucks@lemmy.world 63 points 5 days ago* (last edited 5 days ago) (3 children)

While facebook is a nightmarish cesspool, this sets a bad precedent.

If ad companies learn that all they have to do to get around ad blockers is rapidly change their system until developers give up, all of them will do it.

[–] crimson_iris@piefed.social 27 points 5 days ago

The way I understand it, this is less "we can't keep up" and more "FB isn't worth it."

[–] tacosanonymous@mander.xyz 31 points 5 days ago (3 children)

The kind of places that pour those kinds of resources into fighting Adblockers aren’t worth going to. The more people drop them, the better off they’ll be.

[–] mycodesucks@lemmy.world 16 points 5 days ago (5 children)

Yes, but then what is the point of an adblocker if it doesn't work the moment a site doesn't want it to?

This is ceding the fight. There's no way of spinning this that hides the fact it's another sign of the open internet losing the war - hard.

[–] piccolo@sh.itjust.works 22 points 5 days ago* (last edited 5 days ago) (4 children)

Got to pick your battles. Facebook is a trash website that literally Pays nazis to make posts. I say the nazis can just deal with their ad riddled cesspool.

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[–] LodeMike@lemmy.today 6 points 5 days ago

Very few sites can do what Facebook did. YouTube is another and they're loosing.

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[–] Voroxpete@sh.itjust.works 6 points 5 days ago

Except that it's specifically going to be sites like Facebook and Youtube - sites with total monopoly over key services - that will put the effort into evading ad blockers like this. Yes, obviously, if everyone dropped those services and moved to a competitor then they wouldn't have a monopoly, but we live in reality and that's simply not going to happen overnight.

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[–] yoriaiko@lemmy.blahaj.zone 43 points 5 days ago

how about just ".facebook" into filters lol. That is one big ad in the first place.

[–] 87Six@lemmy.zip 29 points 5 days ago (1 children)

Honestly I think the intersection between facebook users and ublock origin users is nearly 0

[–] Axeman666@sh.itjust.works 7 points 4 days ago* (last edited 4 days ago) (4 children)

This sucks. I've installed ublock origin on many of my relative's browsers. I'll probably be dealing with more virus pop up calls again.

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Facebook is one of the most scummiest companies in the world.

[–] Dave@lemmy.nz 52 points 5 days ago (1 children)

I don't really use Facebook but the fbpurity extension is still updated and actively updates to block ads: https://www.fbpurity.com/

[–] antonim@lemmy.world 25 points 5 days ago (2 children)

There has been no release of FBP since January 2026, and Fernandez has not made any public statement as to whether he is continuing to develop FBP. Many Facebook features it previously blocked, such as intrusive ads, are no longer blocked.

https://en.wikipedia.org/wiki/Fluff_Busting_Purity

:/

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[–] altphoto@lemmy.today 31 points 5 days ago

If you're a Facebook user, don't. That company sucks. Stop using it. Tell others to not use it.

[–] hirihit640@sh.itjust.works 22 points 5 days ago (1 children)

Everybody here is saying just don't use facebook, but doesn't Facebook have ads on other websites as well, just like Google Ads? Are those going to start evading Ublock as well?

[–] Saledovil@sh.itjust.works 6 points 5 days ago

I don't think so.

[–] thermal_shock@lemmy.world 11 points 4 days ago

If you're using UBO, why the fuck are you on Facebook to begin with? That's step 1, lose Facebook.

[–] TIEPilot@lemmy.world 26 points 5 days ago (9 children)

Oh no... anyway.

I mean really, who uses FB anymore?

[–] bizarroland@lemmy.world 21 points 5 days ago (1 children)

I mean, there's a lot of companies that have Facebook tracking pixels on their page, so there's a shadow profile of people that are exposed to them Facebook holds, plus Facebook owns Instagram and I believe WhatsApp, which are some of the most widely used apps on the planet.

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[–] PriorityMotif@lemmy.world 14 points 5 days ago (7 children)

Unfortunately all the good deals are on marketplace.

[–] TIEPilot@lemmy.world 15 points 5 days ago (7 children)

So I hear, its a shame that Craigs List isn't still popular. No ads, no AI slop, never have to relearn the interface, just works.

Market Place would do even better if you could use it w/o social media side, having to give up your phone number, are they forcing ID verification? Wouldn't surprise me if they were. Can't do it.

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[–] Steve@startrek.website 21 points 5 days ago

Its going to be tough to continue not using facebook for 20 years now

[–] freudian_slop@programming.dev 15 points 5 days ago (4 children)

People will still use Facebook because of Facebook Marketplace, Facebook Pages of restaurants, festivals, celebrities or simply ~~stubborn~~ uneducated friends and family using Facebook

[–] VitoRobles@lemmy.today 10 points 5 days ago (3 children)

And that's why it's important to either:

  1. Push people to stop using FB/linking to Facebook for those things
  2. Create web scrapers to extract content off of Facebook and share it somewhere else
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[–] BrowseMan@sh.itjust.works 8 points 5 days ago (1 children)

Only reason I'm still using FB is the marketplace. Nothing comes even close to it for my region.

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[–] pivot_root@lemmy.world 15 points 5 days ago (1 children)

This is when the community needs to come together and double down on creating filters for Facebook. If Facebook gets away with overwhelming adblock developers until they give up, other ad networks will follow.

[–] imecth@fedia.io 6 points 5 days ago (1 children)

You are the community, feel free to start submitting PRs.

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[–] arsCynic@piefed.social 13 points 5 days ago

Fair decision, doctors pull the plug on brain dead patients all the time.

[–] antonim@lemmy.world 11 points 5 days ago

I don't have the impression Ublock worked well on Facebook even before this decision. No wonder, the site is a design mess even from the user's perspective.

[–] Jilanico@lemmy.world 11 points 5 days ago (2 children)

What's stopping YouTube from overwhelming the maintainers in the same way?

[–] philipp_@discuss.tchncs.de 44 points 5 days ago

Probably that the maintainers actually want to use youtube for themselves and don't see it as a pure resource drain like facebook.

[–] KingPorkChop@lemmy.ca 9 points 5 days ago

Google has a million other revenue streams. Facebook has to pay for the Fuckerburg tech failure of the month. Pervert glasses aren't filling the coffers.

[–] SapphironZA@sh.itjust.works 9 points 5 days ago (1 children)

Will this mean Facebook ads will load on other sites, or does this only affect the Facebook pages directly?

[–] LodeMike@lemmy.today 6 points 5 days ago

No only on Facebook. Embedded ads are the easiest to block it's how 99% of ads are blocked.

[–] Jumi@lemmy.world 7 points 5 days ago

I deleted my Facebook account in 2014. At this point I longer have no account than I had one

[–] rumba@lemmy.zip 4 points 4 days ago

I wish my HOA would leave facebook groups, I'd be more than happy to be done with the platform.

I literally sign in once every couple weeks, check the neighborhood status and sign back out. I don't even have it on my phone anymore.

[–] TwitchingCheese@lemmy.world 3 points 4 days ago

Even then it was never all that effective. The only real solution I'd ever found was the FB Purity extension, unfortunately it seems like the developer may have passed away or had some significant event happen. They went from regular updates and daily interaction for like 15 years to completely vanishing 7 months ago.

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