this post was submitted on 16 May 2026
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Xbox is rebranding to XBOX (www.theverge.com)
submitted 2 days ago by slaacaa@lemmy.world to c/nottheonion@lemmy.world
23 comments fedilink hide all child comments
 

cross-posted from: https://feddit.org/post/29915395

top 23 comments
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[–] ivanafterall@lemmy.world 3 points 1 day ago

Thank God. Finally.

[–] EndlessNightmare@reddthat.com 1 points 1 day ago* (last edited 1 day ago)

Wait, do people still buy the xBox?

[–] binux@sh.itjust.works 24 points 2 days ago

[–] CocaineShrimp@sh.itjust.works 36 points 2 days ago* (last edited 2 days ago) (1 children)

Microsoft appears to be actually rebranding Xbox to XBOX. Asha Sharma, Xbox CEO, ran a poll on X...

Savage

[–] green_goglin@thelemmy.club 2 points 1 day ago

Microslop stays on brand across every vertical.

[–] Tollana1234567@lemmy.today 9 points 1 day ago

its like HBO MAX, is not HBO, or HBO PLUS.

[–] slaacaa@lemmy.world 49 points 2 days ago (1 children)

They should have gone with Copilot X

[–] chefdano3@lemmy.zip 17 points 2 days ago (1 children)

CopiloX

[–] kescusay@lemmy.world 28 points 2 days ago (2 children)

CoXpilot

[–] PixeIOrange@lemmy.world 23 points 2 days ago* (last edited 2 days ago) (1 children)

CoXBoX

Edit: The Icon:

spoiler

[–] slaacaa@lemmy.world 3 points 19 hours ago (1 children)

[–] one_old_coder@piefed.social 1 points 9 hours ago

For those who don't know (like me) it's explained here: https://www.demilked.com/logo-design-fails/

[–] foggy@lemmy.world 8 points 2 days ago

I'm interested...

[–] nyahlathotep@sh.itjust.works 20 points 2 days ago

That'll save the brand

[–] Aatube@lemmy.dbzer0.com 20 points 2 days ago (1 children)

it wasn't XBOX before‽

[–] wreckedcarzz@lemmy.world 18 points 2 days ago

Yeah, the og Xbox sitting in my TV stand definitely says "XBOX" in the center of the unit...

[–] pHr34kY@lemmy.world 6 points 1 day ago* (last edited 1 day ago)

Now we need a backronym for it.

Perhaps "eXtremely Bulky Overpriced Xbox".

[–] foggy@lemmy.world 12 points 2 days ago

Someone give this guy a raise!

[–] wreckedcarzz@lemmy.world 8 points 2 days ago

the company has favored using similar capped versions

fr fr all cap

[–] ripcord@lemmy.world 3 points 1 day ago (1 children)

oh ok

[–] xc2215x@lemmy.world 7 points 2 days ago

That is truly funny.

[–] aarch0x40@piefed.social 2 points 2 days ago

Savagely capsmogged by this rebrand