Why does it need a goal?
Like, I've lived thru a lot of social media, really all of it since 56k modems
Before you know it everyone, including people not here yet, will talk about how much they miss "the good old days". Enjoy it for what it is now.
This isn't a billionaire backed platform they blows up overnight due to marketing, it's going to be very slow growth.
If it takes off, awesome.
But the best way to make it take off, is just to use it and enjoy it. It's Kevin Costner growth, if we build a better alternative to corpo media (by using it for it's intended purpose which generates content) then people who stumble over here will stay.
When it reaches critical mass it starts a feedback loop. Once there's "enough" content people won't just also visit the fediverse, they'll only visit the fediverse.
As much as I'd hate to say it and I know I'd never use it, what the fediverse really needs is a video based TikTok equivalent. I'm honestly shocked there isn't one of those yet, if it wasn't for AI taking all the data storage, we'd probably have one by now. I'd hate to think of how much storage that would rack up.