this post was submitted on 20 Apr 2026
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[–] kinkles@sh.itjust.works 231 points 5 days ago (3 children)
[–] PancakesCantKillMe@lemmy.world 90 points 5 days ago* (last edited 5 days ago)

Tim Apple?

Edit: Ah, Johnny Appleseed is the new guy.

[–] zd9@lemmy.world 42 points 5 days ago

That's cool that his brother can take over and at least keep it in the family

[–] TheTechnician27@lemmy.world 24 points 5 days ago* (last edited 5 days ago) (2 children)

A little Johnny Apple seed ready to grow into his new role.

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[–] Hozerkiller@lemmy.ca 72 points 5 days ago (4 children)

I believe his name is John Apple now.

[–] Little8Lost@lemmy.world 23 points 5 days ago (2 children)

Are Tim Apple and John Apple somehow related?

[–] Hozerkiller@lemmy.ca 24 points 5 days ago (1 children)

They are from the Apple clan of Japan, or wherever part of China Apple is from, which has a rich history and leadership of the clan is periodically passed to a successor. This dates back to the fall of the great Steve Apple who was killed by Jewish space lasers that gave him cancer. There is a long voting process involved to select the new leader of the Apple clan and dedicated followers wait patiently for a white air drop that signals the new clan leader has been chosen. As an additional fact John Apple's grandmother was from clan Wutang which has made this choice highly controversial.

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[–] spicehoarder@lemmy.zip 12 points 4 days ago (2 children)

The apple never falls far from the tree.

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[–] Bubs12@lemmy.cafe 10 points 5 days ago (1 children)

Pretty sure he is John Appleseed until September 1st

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[–] Marshezezz@lemmy.blahaj.zone 176 points 5 days ago (1 children)

That’ll give him more time to suck off Mr child rapist

[–] Tollana1234567@lemmy.today 18 points 5 days ago

probably act like bezos controlling the company from behind the scenes.

[–] GreenKnight23@lemmy.world 62 points 5 days ago (4 children)

article says Tim Cook and shows a picture of Tim Apple.

fucking amateurs.

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[–] IchNichtenLichten@lemmy.wtf 79 points 5 days ago

At least it's a hardware person taking over and not some marketing twat.

[–] pelespirit@sh.itjust.works 80 points 5 days ago (18 children)

I seriously could do a better job than him. I have so many friends and family that used to be diehard apple fans to the point of nausea, that now think of it as a meh kind of company.

[–] Zagorath@quokk.au 132 points 5 days ago (5 children)

Cook's expertise was in the logistics. He's definitely not been a great leader for them putting out exciting products, but he's the reason they're so much less affected by things like global shipping crises or RAM prices exploding than many other companies are.

[–] pelespirit@sh.itjust.works 66 points 5 days ago (2 children)

Then keep him in the c suite running the logistics, not spearhead a giant company and run their reputation in the ground. This is what you get when you don't keep the creatives in the c suite.

[–] Zagorath@quokk.au 53 points 5 days ago (6 children)

I suspect that the thinking when he was appointed was that logistics was going to be key to Apple's future success. And at the time, they also had a number of high profile creative people in other roles, though they have pretty much all moved on since. And if you look at their financial performance in the years since Cook took over—which is the board actually cares about—it's hard to say that this was a bad approach.

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[–] gopher@programming.dev 24 points 5 days ago (1 children)

The work done by the hardware dept to build CPUs has been a great achievement though. While this started under Jobs, Apple now arguably makes the best CPUs in the market. Competing with AMD/Intel is no easy feat.

[–] NotMyOldRedditName@lemmy.world 11 points 5 days ago* (last edited 5 days ago) (2 children)

My old turbo jet engine loud intel MacBook that made noise at the smallest amount of work imaginable vs the silent more powerful m series laptop that lasted what felt like forever battery wise in comparison was such a nice upgrade.

With everything I do now though my M1 and its 16gb of ram is becoming a little limiting so im going to have to do something about that eventually.

Edit: and its less obvious to others, but them making their own modems now is also a pretty big thing.

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[–] Soup@lemmy.world 24 points 5 days ago (1 children)

His biggest failures, as I’ve heard it, revolve around the fact that he only cares about making short-term profits and doesn’t understand human beings. Steve Jobs did a lot of telling him to go fuck himself back in the day, to the great benefit of kot only the company, but to the customers. Why he was put in as the next guy to lead the company is beyond me.

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[–] boonhet@sopuli.xyz 31 points 5 days ago (15 children)

Lol I'm a former diehard Apple hater that's been using an iPhone for 4 years and loves Apple Silicon Macs.

But I still do think they've done a lot of idiotic things lately. iOS 26 works fine on my phone (some people are reporting performance issues), but the UI is hit and miss.

Apple Vision Pro seemed doomed from the get go, but they really made it worse by not launching a cheaper headset with Air branding half a year or a year in to actually drive market share enough to make it worthwhile for developers. Could've given it an A series CPU since we now know it works in a laptop so why not in XR or whatever they're calling this.

[–] dylanmorgan@slrpnk.net 16 points 5 days ago (3 children)

Apple Vision Pro seemed doomed from the get go, but they really made it worse by not launching a cheaper headset with Air branding half a year or a year in to actually drive market share enough to make it worthwhile for developers. Could've given it an A series CPU since we now know it works in a laptop so why not in XR or whatever they're calling this.

I think Vision Pro was doomed regardless. Go back and watch the iPhone announcement, then the Vision Pro announcement. Every single person in the auditorium when Jobs is presenting the iPhone is thinking of the thousand things they can do with that device. In the Vision Pro announcement, there’s none of that energy. If they released something that left zero question as to its purpose, the price could sit at $3K and they wouldn’t be able to make them fast enough. Instead we got an Oculus that won’t support most games and costs 6 times as much.

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[–] lemmyng@lemmy.world 18 points 5 days ago (3 children)

Help them switch to GrapheneOS!

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[–] sicjoke@lemmy.world 8 points 5 days ago (11 children)

Since 2011 when he took over Apple, to 2020, Cook doubled the company's revenue and profit, and the company's market value increased from $348 billion to $1.9 trillion.In 2025.

Just saying.

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[–] FluidBeef@quokk.au 20 points 4 days ago (1 children)

Cool, will he fix the Gulf Of Mexico in Maps?

I completely forgot about that shit. So stupid.

[–] noxypaws@pawb.social 50 points 5 days ago

Oh joy, time for the next fascist ass kisser

[–] deathbird@mander.xyz 11 points 4 days ago

Goodbye Tim Apple, hello John Apple.

[–] GreenBeanMachine@lemmy.world 27 points 5 days ago* (last edited 5 days ago) (4 children)

Let me guess, the John Ternus guy is an AI bro and Apple products are now gonna be heavily enshitified with AI.

Edit: yep, I was right http://www.cnbc.com/amp/2026/04/20/apple-new-ceo-john-ternus-faces-defining-challenge-fixing-ai-strategy.html

[–] KoalaUnknown@lemmy.world 22 points 5 days ago* (last edited 5 days ago) (1 children)

Ternus is the Senior Vice President of Hardware Engineering and notoriously skeptical of new technology. If they wanted someone who was AI- minded, they would have made Craig Federighi CEO.

[–] coolfission@lemmy.world 22 points 5 days ago

apparently he helped lead the team behind M-series chips and Airpods which are Apple’s few good genuine innovations of the last decade so he seems promising!

[–] Rubanski@discuss.tchncs.de 13 points 5 days ago (15 children)

Where does it say he's an AI bro? It just said that he needs to show the investors that Apple can do more AI

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[–] IAmYouButYouDontKnowYet@reddthat.com 49 points 5 days ago (7 children)

Can the glass theme go away now?

[–] stoy@lemmy.zip 39 points 5 days ago* (last edited 5 days ago) (9 children)

I like it ):

It is way prettier than the standard flat icon theme.

[–] MurrayL@lemmy.world 18 points 5 days ago* (last edited 5 days ago) (1 children)

Hilarious that you got downvoted into the negative for daring to voice a dissenting opinion. Truly, Lemmy is a child of Reddit.

Edit: Back above zero! I take it back, maybe I spoke too soon?

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[–] Atropos@lemmy.world 48 points 5 days ago (1 children)

Haha he's gonna feel so dumb now.

Imagine being named Tim Apple and NOT working at apple.

[–] BagOfHeavyStones@piefed.social 20 points 5 days ago (1 children)

Would have been fun if the new guy was called Pine.

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[–] rekabis@lemmy.ca 22 points 5 days ago

Finally, the bean counter steps down so that an engineer can take the reins again.

I mean, at least he didn’t fuck things up like so many other bean counters have. But he was only ever a bean counter.

[–] Tollana1234567@lemmy.today 18 points 5 days ago (2 children)

gobbling trumps nub, dint help you in the slightest.

[–] meejle@piefed.world 14 points 5 days ago

Cook is going to transition to executive chairman, and he will "assist with certain aspects of the company, including engaging with policymakers around the world."

His new role is literally Trump Gobbler

[–] alia@nord.pub 12 points 5 days ago

Embarrassingly, it did seem to have helped Apple when it comes to tariffs.

[–] galaxy_nova@lemmy.world 24 points 5 days ago (6 children)

I’m hopefully for maybe a return to a hardware focused Apple but we’ll see. Apple silicon was truly great, but I want moar.

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[–] KulunkelBoom@lemmy.org 7 points 4 days ago

We can only hope incoming is as careful with our information as outgoing is.

[–] EndlessNightmare@reddthat.com 13 points 5 days ago (1 children)

Good, maybe I won't have to see this a$$hole's face in articles and such anymore.

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[–] benny@reddthat.com 11 points 5 days ago (11 children)

The dude that justified kicking out 3rd party GPUs gets a promotion, thanks unregulated capitalism.

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