this post was submitted on 04 Mar 2026
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[–] kieron115@startrek.website 4 points 4 hours ago

They purchased all of Ookla from Ziff Davis, which includes Ekahau and RootMetrics. They’re in this for the commercial side of it. Speedtest and Downdetector seem to be mostly "public relations" sites from what I can tell. Like to get the Ookla name out there and have a positive public image.

[–] Pratai@piefed.ca 18 points 8 hours ago (1 children)

Downdetector is hot garbage anyway.

[–] paraphrand@lemmy.world 14 points 7 hours ago* (last edited 7 hours ago)

Thank you! It’s divination in my opinion.

Speed test is whatever. I’m always suspicious that they have deals with certain ISPs to make the numbers look better than they are. It would be easy to do, and then just roll out the true cliche about “not every website or server will or can max out your connection.” Etc.

[–] ClassyHatter@sopuli.xyz 70 points 10 hours ago (4 children)
[–] roofuskit@lemmy.world 3 points 5 hours ago

I host my own of this which is nice for testing local connections as well

[–] adhdsnoozebutton@lemmy.zip 5 points 10 hours ago

Thank you!!

[–] SaveTheTuaHawk@lemmy.ca -5 points 9 hours ago

it's built into Chrome. Just search speed test and it brings you to M-Lab.

[–] Alexstarfire@lemmy.world 56 points 12 hours ago (5 children)

Do people just make up numbers for what companies are worth? I don't see how either of these are worth much of anything.

[–] kieron115@startrek.website 3 points 4 hours ago* (last edited 4 hours ago)

They bought all of Ookla from Ziff Davis, which includes rootmetrics and ekahau (various mobile network analytics/performance optimization stuff). Downdetector and Speedtest are just the two Ookla products that most people know so they get the headlines.

Speedtest probably gets billions of visitors a month, thats a lot of IPs and browser data you can harvest and sell.

[–] homes@piefed.world 16 points 11 hours ago

Yeah, this makes me immediately suspicious

[–] x00z@lemmy.world 5 points 9 hours ago

A company is valued by what somebody is willing to pay for it.

So kind of, yes.

[–] fonix232@fedia.io 4 points 9 hours ago

It's all about traffic.

Toss in some ads and while you lose some customers you start generating revenue.

[–] deadbeef79000@lemmy.nz 43 points 12 hours ago (2 children)

Prepare for enshittification while Accenture tries to find an RoI.

[–] kieron115@startrek.website 2 points 4 hours ago

It seems like they're mostly interested in Ookla's commercial mobile network services, Ekahau and RootMetrics.

[–] EpicMuch@sh.itjust.works 8 points 10 hours ago

This is most likely true, a billion times over

[–] hexagonwin@lemmy.today 18 points 11 hours ago (1 children)

damn, both were kinda useful. doesn't seem $1B worth tho lol

[–] SaveTheTuaHawk@lemmy.ca 4 points 9 hours ago

just wait until it gets shitty.

[–] belated_frog_pants@beehaw.org 12 points 11 hours ago

Welp, that was nice while it lasted. Its gonna become a shithole now as they try to get double digit growth on the "investment"

[–] Tapirs_Are_AI_Slop@lemmy.org 9 points 11 hours ago (2 children)

What's the value here? Both these sites get traffic and now they gotta apply even more trackers in an attempt to sell data and turn a profit off the purchase? Make a downdetector account to see which sites are down? Install our app?

[–] kieron115@startrek.website 1 points 4 hours ago* (last edited 4 hours ago)

They purchased all of Ookla from Ziff Davis, which includes Ekahau and RootMetrics. They're in this for the commercial side of it. Speedtest and Downdetector seem to be mostly PR sites from what I can tell. Like to get the Ookla name out there so people know who they are.

[–] northernlights@lemmy.today 3 points 9 hours ago

Sounds about right.