https://lemmy.world/c/Gamedev A Lemmy community to share game development news and info!
Steam page is live. Now what?
I know wishlists are the lifeblood, but the 'how' feels like a black box for solo devs. Cold emails? TikTok dances? Carrier pigeon to gaming outlets?
What's actually working in 2026 for getting eyes on a family co-op game?
Yeah, now begins the hard part. Demo+steam next fest is usually the biggest boost for wishlists, but this should be closed to the release. Emails, social media posts are helpful. The game itself usually defines how to best market the game. Go watch videos by Chris Zukowski for example this one: https://www.youtube.com/watch?v=gQBdIGaZROE
I haven't released a game. I can only tell you what I've read from others. And that's best summed up as "build a community before release by being social everywhere and honing your game's appeal down to a few images and identifiable words". That isn't very helpful for you; you've read that.
Maybe contact people and sites directly that focus on family friendly content? I don't know how many games do that.
But good luck!
Or any non {latest fad here} type game for that matter? Good luck with your game OP!