this post was submitted on 20 Jan 2026
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[–] YellowFellow@piefed.social 34 points 2 hours ago (2 children)

The article is sort of interesting and I hope people take a gander rather than headline skim to affirm a bias and internally bridge the narrative gap.

The article says the report blames the lack of payoff on lack of implementation rather than on AI tooling itself. That is, companies need to fully integrate with AI because piecemeal isn't working. Quite the opposite of what many people commenting here are assuming the takeaway was.

That means even more bad times ahead for people who wake up every morning and make the world happen and society function. Assuming PwC's advice is taken to heart and job displacement remains the primary motivator rather than force multiplication.

[–] Taleya@aussie.zone 7 points 1 hour ago

"AI is doing nothing for us. Quick! Apply more AI!"

[–] ProfessorProteus@lemmy.world 15 points 2 hours ago* (last edited 2 hours ago)

Thanks for reminding us to resist giving in to confirmation bias. And thanks for the summary! I'll go read the article now for the full picture

Edit:

Is PwC advising clients not to worry if an AI pilot project fails, and push ahead with a large-scale deployment anyway?

I hope that any cultist CEO that rolls out this crap gets bitten hard by their hubris, that they become an example for the rest

I tend to be skeptical of the reactionary AI is always slop trend. I'm sympathetic to it because it's a response to the hype machine that knows no prudence. But damn when you say

"Your next move: Build AI foundations. Our work with organisations confirms mounting evidence that isolated, tactical AI projects often don’t deliver measurable value. Tangible returns come from enterprise-scale deployment consistent with company business strategy."

I read this as marketing. What's the evidence you've been gathering? Why do you believe your projects are applicable to all companies? What happens if we invest and it doesn't help like you say it will?

This is like saying the solution to your relationship troubles is having a baby. No... No this is not the solution. Make my smaller projects work and show return and then we talk larger commitments.

[–] EpicMuch@sh.itjust.works 2 points 1 hour ago

I just got a work complaint from an angry client about my rep’s performance. Well over 50 emails over 4 weeks, it was a lot to review. I had ChatGPT give me a summary of the client complaint and it highlighted just where my side started to fall apart. I hate the slop, but this time it helped

[–] FlashMobOfOne@lemmy.world 1 points 1 hour ago

As if we weren't going to figure out how shitty LLM's are organically.

[–] Assassassin@lemmy.dbzer0.com 47 points 4 hours ago (2 children)

CEOs keep trying to shoehorn AI into replacing skilled labor positions, when the positions that AI could easily replace are obviously CEOs and the rest of the executive suite. Obviously they are so shit at their jobs that they can't research well enough to make informed decisions about tech implementation.

Other than being a money vacuum, there isn't a single thing that CEOs do better than an LLM. Replace them, give their fat paychecks to the employees, and watch the company do better than it ever has.

I hate AI, but it's still preferable to sociopath capitalists.

[–] belastend@lemmy.dbzer0.com 3 points 1 hour ago (1 children)

No LLM fucks children like CEOs do.

[–] Assassassin@lemmy.dbzer0.com 1 points 1 hour ago

Uhh Grok be doing its best to.

[–] Rooster326@programming.dev 28 points 4 hours ago* (last edited 3 hours ago) (2 children)

This is just patently false.

The CEO can play golf better than an LLM, he can schmooze and booze better than an LLM.

They can use nepotism to get favorable contracts . Good luck getting an LLM to do that

Most important of all they can cover their blatant disregard for the laws better than an LLM.

[–] ShaggySnacks@lemmy.myserv.one 12 points 3 hours ago

Most important of all they can cover their blatant disregard for the laws better than an LLM.

Grok has entered the chat. I am fully programed by my overlord Elon Musky and his minions to disregard the law.

[–] officermike@lemmy.world 6 points 3 hours ago (1 children)

The CEO can play golf better than an LLM

Computers can play golf better than a human, assuming you give them capable hardware to swing the club.

https://youtu.be/JQB8aNKyeao

[–] Rooster326@programming.dev 4 points 2 hours ago (1 children)

FYI: Destroying the other guy in golf isn't going to win you those contracts either.

[–] officermike@lemmy.world 1 points 1 hour ago
[–] stoly@lemmy.world 169 points 6 hours ago (15 children)

All this article is showing is that a large number of CEOs are swayed by hype and make poor decisions. What other poor decisions are they making all the time?

I am thoroughly convinced that the MBA is the most useless degree ever because when you look at how large businesses run so poorly, and are run by MBAs.

[–] bagsy@lemmy.world 29 points 4 hours ago (2 children)

In Japan, engineeing companies are run by the engineers which I think is the better way.

Ill never understand why American companies insist on being led by business majors who know nothing and dont care about the product being built.

[–] Opisek@piefed.blahaj.zone 12 points 3 hours ago (1 children)
[–] Bluegrass_Addict@lemmy.ca 5 points 3 hours ago

except for now where that line isn't doing shit but getting shoved far up their greedy asses

[–] UnspecificGravity@piefed.social 5 points 2 hours ago

Because the thing that makes American companies make money isn't the production of better products its "business magic" that games stock prices. its been that way for a long time.

[–] sp3ctr4l@lemmy.dbzer0.com 8 points 3 hours ago* (last edited 3 hours ago)

I mean... its worse than that.

Its definitive proof that we live in an anti-meritocratic society, that is ruled by nepotism and violent and dangerous sociopaths.

Yes, its violence if it goes through a complex system for the violence to happen, is done indirectly.

So yeah, our lives are ruled (and ruined) by utterly incompetent dangerous sociopaths, who will gleefully destroy the entire economy because... they like buzzwords and feeling like they are smart.

We either need to kill these people, or they will kill all of us, just give it a decade.

[–] Rooster326@programming.dev 11 points 3 hours ago

AI is the new "nobody ever got fired for buying IBM".

You're either following the crowd or getting replaced by someone who will. Its insane

[–] DandomRude@lemmy.world 11 points 3 hours ago

The purpose of business school MBAs is nothing more than networking. These degrees cost a fortune, and that's exactly the point: to bring opportunists together. I'm almost sure it's next to impossible to fail this degree, because it's not about knowledge at all, but merely about gaining entry into senior management.

[–] thesohoriots@lemmy.world 34 points 5 hours ago (1 children)

As I’ve always said, defund MBAs

[–] supersquirrel@sopuli.xyz 30 points 4 hours ago* (last edited 4 hours ago)

Look I want kids to grow up and be able to pursue any passion they want, but we have to ask serious real world questions here about Austerity and I am starting to think we should entirely cut MBA programs and in general business education.

I know that sounds extreme, but we have to focus on training kids on skills that will actually be productive, useful and lead to new breakthroughs. We clearly need to fund the hard stuff like art, music and theater or we are going to collapse as a society and continue to fall behind more competitive nations because we got distracted by fluff and empty ideologies masquerading as knowledge, MBAs being exhibit A.

[–] morto@piefed.social 5 points 3 hours ago

Meanwhile, small family-owned businesses struggle so hard financially, but make miracles to stay afloat for decades, taking the most viable long-term decisions, despite the lack of options and resource. And these people often have no formal education in the area, just the survival instinct and the pressure of a family to feed.

[–] SnotFlickerman@lemmy.blahaj.zone 13 points 4 hours ago* (last edited 4 hours ago)

What other poor decisions are they making all the time?

See also: investment in Theranos.

These people are so easy to fucking scam with buzzwords and the right "look."

[–] BrianTheeBiscuiteer@lemmy.world 2 points 2 hours ago

Any bad decision that's made by an exec is usually just met with nods and grins by the workers while they do what's actually necessary and try only half heartedly to follow their edicts. Execs usually have no idea what a pilot program is and every decision they make is pure gold so why not roll it out to everybody at once.

[–] cashsky@sh.itjust.works 10 points 5 hours ago* (last edited 5 hours ago)

Welcome to short term shareholder value economy. They will fuck the planet and the working class so that line go up 📈

[–] meco03211@lemmy.world 5 points 5 hours ago (1 children)

But they can be made to look good on paper. That's where it counts. At least for the people being paid to make those bad decisions and obfuscate it with "good" numbers.

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[–] 1984@lemmy.today 1 points 1 hour ago

Its nice with chat bots like chat gpt but companies who bet on their own Ai... Or who believe they will be the next billion dollar Ai startup.... I dont believe in any of that.

I think we pretty much have seen what is going to come from Ai. Chat bots. People will pay for those, specially programmers. But also other people. Outside of that.... I cant see much value to pay for. Nothing in fact.

[–] TheFeatureCreature@lemmy.ca 65 points 6 hours ago (1 children)

Yeah, that tends to happen when you blow billions on snake oil.

[–] homesweethomeMrL@lemmy.world 33 points 6 hours ago

I've sold AI systems to Brockway, Ogdenville, and North Haverbrook! And by gum it put them on the map!

[–] JackBinimbul@lemmy.blahaj.zone 2 points 2 hours ago

Good. Fuck 'em.

You mean they couldn't just stop paying their workers?

I thought AI was supposed to replace all that FTE overhead that gets in the way of shareholder profits!!!!!111111oneoneoneoenone

Business morons who don't understand tech is what this bubble is all about. I can't believe so many businesses have sunk hundreds of billions of dollars into technology that fundamentally cannot do what they fantasize it to do.

[–] flop_leash_973@lemmy.world 7 points 4 hours ago

Yet again those at the top waste untold sums of money and resources on the new shiny and everyone else is left to deal with the mess they created. While they float away on their golden parachute.

[–] UnderpantsWeevil@lemmy.world 21 points 6 hours ago* (last edited 6 hours ago) (2 children)

Sure, the majority aren't seeing a payoff. But we only really care about the Magnificent Seven and their increased revenue from government contracts (particularly Pentagon weapons platforms and public-private surveillance deals).

[–] WanderingThoughts@europe.pub 2 points 3 hours ago

And they can't afford to stay behind in their opinion. If there's a chance general AI works and they're not using it when it kicks in, they're going to be left behind in the dust.

Of course this would also shake apart the labor market, the remaining taters of the social fabric and the economy, but that's a problem for next quarter.

[–] homesweethomeMrL@lemmy.world 10 points 6 hours ago

Pfft. You and your logic and reason.

[–] frustrated_phagocytosis@fedia.io 18 points 6 hours ago (4 children)

Shouldn't that be a net negative because of loss of knowledge and talent during ai-inspired layoffs?

[–] bluGill@fedia.io 5 points 5 hours ago

Everydown turn there are layoffs and loss of talent. They alweys find something 'unique' to blame it on. Then things recover and they hire people who learn it again.

until 10 years have passed I refuse to call ai job loss anything other than the latest iteration of that pattern. Time will tell.

[–] goatinspace@feddit.org 7 points 5 hours ago

Yeah. Then big corp could buy small corp.

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[–] Krompus@lemmy.world 4 points 4 hours ago

lol get rekt

[–] BlameTheAntifa@lemmy.world 3 points 4 hours ago

But they will keep pumping money into it, laying off workers over it, and alienating consumers with it all the same. The global economy is an AI-based Ponzi scheme.

[–] verdi@tarte.nuage-libre.fr 10 points 6 hours ago

Good to know they are worth the 300x average compensation of a normal worker, this is yet another piece of evidence we should aim for 600x instead of guillotines. 

[–] VicksVaporBBQrub@sh.itjust.works 7 points 5 hours ago* (last edited 5 hours ago)

If a gif could represent an entire article...

Don't give up. Keep it growing!

[–] Gerudo@lemmy.zip 0 points 2 hours ago

This is just like them trying to solve traffic problems

Just one more AI bro! Just one more integration and it'll finally be good.

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