I think "love" is subjective and a very vague term. Personally, I view it like intelligence. It is for others to judge.
In Koine Greek (Hellenistic/biblical era) there are 4 separate words to express different types of love.
Actions are what matter most to me, and your actions are your choice. So from that perspective, yes love is a correlated choice.
To me, the more abstract definition of love is reliable kindness and empathy through actions. There are times when being reliable is very much a difficult choice, but kindness and empathy come form a different place that is not really possible to fake.