this post was submitted on 12 Dec 2025
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[–] A_norny_mousse@feddit.org 58 points 2 months ago (5 children)

the fuck's an "activist investor"? No, I read the article and clicked the link, it's some "activist investment company", which still leaves the question open. Maybe I should ask "What the fuck is activist investing"?

[–] The_Lurker@lemmy.world 18 points 2 months ago (1 children)

Requiring the company to do more than provide short term stock growth. Generally they want the company to behave somewhat responsibly or ethically. A desire to not simply maximize profits. They have to have a big chunk of stock or proxy votes since the only way they can influence the company is by removing or adding board members.

[–] almost1337@lemmy.zip 12 points 2 months ago

Investment group buys a significant portion of stock (large enough to sway shareholder voting), then they demand changes in the company with the threat of ousting the current executives/board via their voting power. Their goal is to make the stock valuation go up, then sell off the stock for profit.

[–] frongt@lemmy.zip 7 points 2 months ago

I mean, the name should make it self-explanatory, but here, I googled it for you: https://www.investopedia.com/terms/s/shareholderactivist.asp

[–] dogslayeggs@lemmy.world 2 points 2 months ago (1 children)

Do you know what the word "activist" means? Do you know what the word "investor" means? Put the two together and you have your answer. This isn't rocket science.

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[–] LemUser@lemmy.world 35 points 2 months ago (1 children)

A 2 liter bottle of soda costs pennies to produce and they sell it for three bucks. An 8 ounce glass of it in a restaurant will cost you three or four bucks. I haven't purchased soda in about five years. It is the biggest ripoff and not even good for you.

[–] SirEDCaLot@lemmy.today 14 points 2 months ago (4 children)

and not even good for you

Dude, soda isn't 'not good' for you. It's fucking toxic. Corn sugar makes you fat and screws up your metabolism, added caffeine is addictive, and the rest is just an artificial chemical bath that rots you from the inside out.

There was a lawsuit a while back, a dude sued claiming he found a dead mouse in his can of soda. Pepsi's defense was that in the amount of time between when that particular can was bottled and when he drank it, the soda would have completely dissolved the mouse. They won the lawsuit.

https://www.theatlantic.com/national/2012/01/pepsi-says-mountain-dew-can-dissolve-mouse-carcasses/333399/

And that's what you are drinking..

[–] village604@adultswim.fan 12 points 2 months ago* (last edited 2 months ago) (2 children)

Just because the mouse would have been dissolved doesn't mean that the ingredients responsible are harmful to consume. It's just citric acid.

There's a pretty big difference in doses between drinking a soda and soaking in a vat of it for months.

People still shouldn't drink soda, but your argument against it is on par with freaking out because McDonald's burgers don't grow mold (because there's not enough moisture and lots of salt).

[–] captainlezbian@lemmy.world 5 points 2 months ago

Yeah, blended oranges would dissolve a rat over a few weeks too.

[–] SirEDCaLot@lemmy.today 3 points 2 months ago

Okay that's fair.

Also the Super Size Me guy did the mcdonalds mold test- the burgers all decayed, the fries didn't decay at all.

[–] Floodedwomb@lemmy.world 5 points 2 months ago (1 children)

Man, you should see what salt does to a mouse.

[–] CharlesDarwin@lemmy.world 1 points 2 months ago

Preserves it?

[–] CharlesDarwin@lemmy.world 4 points 2 months ago

Yeah, if there is one (uncontroversial) thing to cut out of your diet it's probably soda. I have not verified the claim above, but adding all that refined sugar into your diet in a way that doesn't even curb your hunger is bound to spell trouble.

[–] michaelalf@lemmy.world 3 points 2 months ago (1 children)

Man, US soda makes me gag. In don't know how you guys deal with HFCS in EVERYTHING over there.

[–] SirEDCaLot@lemmy.today 2 points 2 months ago

Because 90% of consumers don't give a fuck what's in their food. They buy whatever is on the shelf and eat it without a second thought. And the government doesn't regulate such things much, so the EU version of something has 5 ingredients and the US version has 20 and most of those 90% never read the list.

The next 5% would like to eat better but are burned out. It's fucking hard, because every other 'natural' 'healthy' product is the same shit just a little bit less son. I'm in this group. I can't tell you how many times I buy something that looks natural and healthy only to realize it's the same chemical shit just in a different 'healthy looking' package.
I don't drink soda though. Probably 95% of what I drink is water, the rest is some variant of coffee or tea.

The last 5% are the ones who really pay attention- who still check every ingredient, who spend a bunch of time cooking regularly, who buy mostly organic products or natural foods (which are significantly more expensive). Most of these people don't drink soda anyway no matter how it's sweetened so soda companies don't bother with them.

[–] CharlesDarwin@lemmy.world 26 points 2 months ago (6 children)

PepsiCo said it also plans to accelerate the introduction of new offerings with simpler and more functional ingredients, including Doritos Protein

Oh, FFS, this shit again. Holy shit I am so tired of the obsession with protein. You'd think there was some kind of shortage or that this was a miracle macronutrient.

Protein is now like Idiocracy's electrolytes.

It was already crazy stupid having conversations about things like vegetarianism prior to all this dumb marketing (and never mind the fad diets like keto and carnivore and paleo and ancestral, JFC), but now it's like you have all that background noise to deal with when the topic of being a vegetarian comes up - "do you supplement with PROTEIN? You don't? How are you even alive?"

/facepalm

[–] dogslayeggs@lemmy.world 13 points 2 months ago (2 children)

My answer every time that came up, which is about once a week, is protein is in nearly everything you eat. Peanut butter, bread, rice, oats, eggs, ice cream, pizza, beans, etc. Also, humans don't need nearly as much protein as people think, unless they are athletes or have a dietary condition. Most Americans eat far more protein than they need.

[–] CharlesDarwin@lemmy.world 7 points 2 months ago

Yes. Yes to all of this. The silly bro science from gym rat types has infected a lot of the public mind, that's for sure...

Another corollary to this is the one people use is that "but I'm an athlete". LOL, no. Just because you have a gym membership and go for a bi-yearly jog does not make one an athlete. People seem to have severely perverted that term for one, and secondly, except for the very most extreme of athletes, the protein in the typical diet (omnivore or otherwise) is probably more than sufficient.

But yeah, if someone has done even one pushup in the past year they think they have to maximize their protein intake to keep their muscle gains, bro!

[–] captainlezbian@lemmy.world 4 points 2 months ago

People do farm labor by hand on a diet of mostly white rice! Sure that isn't the best diet, but you're fine

[–] ryathal@sh.itjust.works 11 points 2 months ago (1 children)

It makes sense when you realize people are dumb. They can charge 50% more for all product that is almost identical with half a cent of protein powder mixed in per bag.

[–] CharlesDarwin@lemmy.world 3 points 2 months ago (1 children)

Oh yes. The marketing people have hit the absolute jackpot on the protein myth, that's for sure.

I'm just surprised that Tyson or others have not started selling specially-branded chicken breasts (with EXTRA PROTEIN!) for all the gym bros that throw back lots of chicken breasts as-is. I haven't actually looked, maybe they are already doing that.

I remember having a bit of chuckle over the "protein bars" in the 90s and instead of laughing, maybe I should have started my own version of these ~~candy bars~~ protein bars to sell to ~~marks~~ consumers.

[–] ryathal@sh.itjust.works 4 points 2 months ago (1 children)

The best grift was Cheerios protein that just upped the serving size by 50%.

[–] CharlesDarwin@lemmy.world 2 points 2 months ago

Wow, that's a wild grift. People are so gullible. I have no idea when and how the protein thing started, but it seems to somehow be getting even stupider.

[–] SkaveRat@discuss.tchncs.de 2 points 2 months ago

Time for some HDP

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[–] tgcoldrockn@lemmy.world 20 points 2 months ago* (last edited 2 months ago) (1 children)

more free ads disguised as news for dyed sugar water, fried corn shit and single use plastic waste purveyors? hail megacorp.

[–] AlecSadler@lemmy.blahaj.zone 3 points 2 months ago

have you seen that prebiotic pepsi shit? who the fuck thought that up...garbage. absolutely garbage.

[–] grimpy@lemmy.myserv.one 12 points 2 months ago

good news for serious sugar water consumers

[–] gnomesaiyan@lemmy.world 9 points 2 months ago

They can eliminate all of their products for all I care. I'm still boycotting PepsiCo and all related products.

[–] halcyoncmdr@lemmy.world 7 points 2 months ago

Maybe that activist investor should be pushing them to leave the Russian market like competitors such as Coca Cola due to the invasion of Ukraine. Pepsi is actively increasing their market in the country and thereby helping fund the war with increased tax revenue.

[–] fossilesque@mander.xyz 7 points 2 months ago

Hmmmmmmmmmmm.............

[–] Endymion_Mallorn@kbin.melroy.org 6 points 2 months ago (1 children)

As long as they don't mess with my Mountain Dew, we're good.

[–] toiletobserver@lemmy.world 18 points 2 months ago (2 children)

Ewwwww, I'll have the crab juice

[–] dethedrus@lemmy.dbzer0.com 3 points 2 months ago (1 children)
[–] toiletobserver@lemmy.world 1 points 2 months ago (1 children)
[–] dethedrus@lemmy.dbzer0.com 1 points 2 months ago

No bowl! Stick, stick!

[–] Endymion_Mallorn@kbin.melroy.org 1 points 2 months ago

Good, that means more for me.

[–] ethnss@ttrpg.network 6 points 2 months ago (1 children)

Interesting.

Might be nice to see companies compete on price again.

[–] lemming741@lemmy.world 6 points 2 months ago* (last edited 2 months ago)

For real food, yes. I want to see soda taxed out of existence, and junk snacks taxed to endangered.

[–] JPSound@lemmy.world 3 points 2 months ago

( X ) DOUBT

[–] Lembot_0006@programming.dev 1 points 2 months ago (1 children)

Do they have something not poisonous?

[–] KoboldCoterie@pawb.social 17 points 2 months ago (1 children)

PepsiCo said it also plans to accelerate the introduction of new offerings with simpler and more functional ingredients, including Doritos Protein and Simply NKD Cheetos and Doritos, which contain no artificial flavors or colors. The company also recently introduced a prebiotic version of its signature cola.

I mean, no, they don't, but it's at least a small step in the right direction.

[–] Tollana1234567@lemmy.today 2 points 2 months ago

doritos protein in a pepsi, that sounds disgusting.