Holy fuck. I loathe the digital ads. I cannot think of something more insulting to the fan base or stupid for the growth of a niche sport.
Let's see, the game is already difficult to track? Yeah, let's add motion in the background, ads on the glass, and... banner ads across the scoreboard feed at the bottom of the screen.
Bettman can eat shit.
I can't imagine the NFL pissing all over their premium product like this. I don't even like football, but they do a great job making it easy to watch