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2. Don't request invites, trade, sell, or self-promote
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This statement was made by Ubisoft's director of subscriptions, Phillipe Tremblay, who recently spoke to Gamesindustry.biz about the digital future and Ubisoft Plus specifically. Tremblay states that people eventually "got comfortable" with not owning their CD or DVD collections, and that a similar shift in attitude "needs to happen" in gamers.
They need to get used to not being paid for their games
If I don’t own it, I am not paying for it.