this post was submitted on 17 Jul 2025
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Delta has a long-term strategy to boost its profitability by moving away from set fares and toward individualized pricing using AI. The pilot program, which uses AI for 3% of fares, has so far been “amazingly favorable,” the airline said. Privacy advocates fear this will lead to price-gouging, with one consumer advocate comparing the tactic to “hacking our brains.”

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[–] Simulation6@sopuli.xyz 8 points 4 months ago

How do they get away with charging people different amounts for the same product? Couldn’t they charge more if they don’t like someone, like because they maybe a not white republican?

[–] chunes@lemmy.world 7 points 4 months ago

What's the point of money anymore, then? Let my personal ai agent pay for the ticket with the same funny money that delta wants to use.

[–] edg@lemmy.world 7 points 4 months ago

So this means millionaires will be paying significantly more, right?

[–] FireWire400@lemmy.world 6 points 4 months ago* (last edited 4 months ago) (9 children)

How does a AI know whether you're rich or not?

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[–] samus12345@sh.itjust.works 6 points 4 months ago

Joke's on them, I'm cheap as fuck.

[–] catty@lemmy.world 6 points 4 months ago

Great, so m/billionaires get charged 100x more, right. Right?

[–] null_dot@lemmy.dbzer0.com 6 points 4 months ago

I think i might just go live in the woods.

[–] FundMECFS@quokk.au 5 points 4 months ago (1 children)

So what’s the trick to get a cheap price?

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[–] brucethemoose@lemmy.world 3 points 4 months ago

This could really suck for us because customers without a good advertising 'paper trail' (like many on Lemmy, I imagine) could get slapped with high default pricing.

...Otherwise (if they default to low pricing), people would try to game it, and they're probably aware of that.

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