I haven't been in a theater since the first Deadpool. I doubt I'll ever see a movie in a theater again.
this post was submitted on 02 Jul 2025
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It's so sad. The studios started turning out an endless stream of absolute dogshit, just totally boring spectacle that there's no reason at all to get excited about let alone pay $87 or whatever it costs to go see a movie nowadays. And when people started not going to see movies so much anymore, they learned how to market the facsimile of a groundbreaking and awesome movie that everyone's excited to see, that leaves everyone satisfied and happy, but after being burned a few too many times by going and seeing a movie that was okay but basically am aggressive and overly proud-of-itself waste of a weekend night, people stopped going.
And now the theaters are fucked, the studios are fine because they can get away with rent-seeking from all the streaming platforms, and the people who made all these decisions are looking at their fat retirement funds and trying to figure out what new things they can even buy with all this money. I don't really blame the theaters for trying to figure out how to keep the lights on, but I don't think it's going to work real well for all that much longer.
It's not the studios' fault that Marvel became so successful. It's the fault of the people who bought the tickets that we ended up getting so much superhero garbage.
Well, but I think that was the marketing working as intended. It's not reasonable to expect people to become PhDs in media analysis to figure out the movies are bullshit when they're just trying to live their life, and they're being subjected to weapons-grade propaganda at an industrial scale that's trying to trick them into thinking it's a good movie.
I posted a video recently, with a pretty good analogy about how the best media like the best food is both good for you and fun to consume, but the thing is you have to not be a horrifying corporate husk in order to produce stuff like that, so it's all gone from our current ecosystem, so can you really blame people for hoping that maybe "Infinity War" is it? They are wired to need it, that's not a wrong thing.
Fuck was that well explained. Succinct as fuck and fun to read. Are you an advertisement for my mind? It worked, I'm going to watch that video.
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Theaters are really testing the limits of the bullshit its viewers will sit through.
Actually went to an AMC a few days ago to see that new Wes Anderson film. There were A LOT of previews (trailers), like what i would consider an excessive amount, with some ads sprinkled in. Reminded me why I don't go to the movies 😒
The movie was great BTW, 10/10 enjoyed.
A 10/10 in modern day? Sus af. But I will believe it is a decent movie worth the watch.
this is why my family gets to the theater like 20 minutes late
Arrive 25-30 minutes later
Soon they'll add an "intermission" to make sure you can't miss all the ads.
When I was a teenager we would regularly go to a smaller local movie theater instead of the more fancy large chains. The vibe was better, but they also had an intermission during the movies and I loved that. During the intermission you could stretch your legs, use the bathroom and get some fresh drinks and snacks. The theater was also really good at scheduling so only one movie had an intermission at one time, so it was pretty quiet at the bathrooms and bar. The intermission was only for 10-15 mins or so. Of course prices back then were normal, so I didn't mind buying more. There also weren't any ads, they just played some music and had an intermission screen up with a countdown.
I'm going to warn AMC that I will be watching my movies somewhere else.