They were in violation of the TOS for abusing CF's IPs with site rotation to circumvent IP bans to their online casino. They need an enterprise plan to BYOIP with their level of traffic. They were given 48 hours notice of site deletion but were given almost 2 weeks before doing so. Read the comment at the bottom of the substack post for further detail.
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If that's the case, and from what I read it could be, then I still blame cloudflare for 2 big things. First communication, because they clearly were confused about what was happening and felt like they didn't have anyone technical explain it to them and it felt like a sales pitch. Second is still communcation, but an offramp plan. You have 1 week to come into compliance, and we can tell you exactly what is not in compliance, and then your services will be terminated. They gave them a very, very short timeline, did not tell them exactly what was out of compliance, and then just turned it off.
As someone who has accidentally been on the wrong side of TOS before, it's a nightmare. These large corporations don't tell you what you're doing wrong, or where the issue even is, they just say "You're suspended, gtfo". That has happened to me for personal accounts, I can't imagine what it's like when your business depends on it.