this post was submitted on 14 Jun 2025
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Amazon has quietly doubled the ad load on Prime Video to 4-6 minutes per hour, up from the 2-3.5 minutes initially discussed when ads launched in 2024.

top 16 comments
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[–] melsaskca@lemmy.ca 1 points 28 minutes ago

I guess they need the money but it's a shitty, sneaky way to get it.

[–] grober_Unfug@discuss.tchncs.de 5 points 2 hours ago

Easy soliton: delete your Amazon account, not just prime.

[–] crewman_princess@lemmy.sdf.org 2 points 4 hours ago
[–] csh83669@programming.dev 1 points 4 hours ago

Yeah. This was what finally got me to bite the bullet and cancel prime.now my impulse shopping is way down too, since I get to think “do I want to wait 4 days for this”? So win win in my book.

[–] callouscomic@lemm.ee 7 points 13 hours ago (2 children)

Cartoons were always 22 minutes. Like Spongebob or Simpsons. There was always 8 minutes of commercials per episode. That's 16 minutes per hour.

I dunno what argument I'm trying to make. I just remember this.

[–] Croquette@sh.itjust.works 3 points 2 hours ago

Cable TV was originally paid for so that channels wouldn't need to play ads to be profitable. We know how this ended.

Steaming services were originally paid for so that they wouldn't have to run ads to nlbe profitable. And we're almost back to where cable TV is. Soon, all plans will have ads no matter how premium is a plan.

Fuck that noise

[–] kalpol@lemmy.ca 1 points 13 hours ago* (last edited 13 hours ago)

Plus some time for credits

[–] danhab99@programming.dev 1 points 9 hours ago

The companies might change but the bills stay the same..

[–] thefluffiest@feddit.nl 11 points 15 hours ago

And the enshittification continues

[–] brezel@piefed.social 14 points 16 hours ago

streaming is a scam.

[–] critical@reddthat.com 17 points 18 hours ago (1 children)

So... have we come full circle on TV again?

[–] cmnybo@discuss.tchncs.de 3 points 8 hours ago (1 children)

At least with TV, you could tape your shows and fast forward through the commercials.

[–] Akasazh@feddit.nl 1 points 3 hours ago

Our TV company has that option built in. I can 'tape' shows and watch them later, shipping ads. This also works when the show is still playing.

So I'll wait half an hour, then watch my recorded show. I wouldn't consider watching tv without that function.

[–] NotAGamer@lemmy.org 5 points 14 hours ago

Boycott Amazon.

[–] WhatAmLemmy@lemmy.world 9 points 17 hours ago

I've only ever used Prime whenever they offer it free or with a cheaper delivery than it costs.

Last time it started showing ads, so I just pirated everything I wanted to watch. I won't even use it for free anymore, lol.

[–] themeatbridge@lemmy.world 11 points 19 hours ago

I'd rather spend 10 minutes avoiding 4 minutes of advertising on a streaming service I pay for. Luckily, it doesn't take nearly that long.