this post was submitted on 27 Apr 2025

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Advertising is the world's oldest technology. 30,000 years of development. Super powerful. What would it look like if literally everybody bought the latest scam? (sh.itjust.works)

submitted 1 year ago by rainrain@sh.itjust.works to c/asklemmy@lemmy.ml

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[–] DrBob@lemmy.ca 16 points 1 year ago (2 children)

Advertising is not a technology and there is no evidence that advertising occured 30,000 years ago. That time period predates capitalism, products and competition among manufacturers, and written language.

[–] wuphysics87@lemmy.ml 3 points 1 year ago

Given how wide a range your response are in the post, what you call "advertising" is better described as "communication". No?

[+] rainrain@sh.itjust.works -10 points 1 year ago* (last edited 1 year ago) (4 children)

Advertising is a method of persuasion.

It's as old as civilization.

We advertise for various reasons, selling products is just one of them.

And yes, over time, we have developed new advertising techniques.

A body of techniques is what's referred to as a "technology".

[–] quediuspayu@lemmy.world 7 points 1 year ago

Advertising is a communication technique to bring attention to something.

You are mostly talking about commercial advertising, which is still not technology.

Where did you find that definition of technology?

[–] DrBob@lemmy.ca 3 points 1 year ago (1 children)

What are you even on about? Persuasion is not advertising. And in the absence of a material culture for advertising, there is literally no basis for the 30,000 year claim. This is pure nonsense and the worst kind of bullshit.

[–] rainrain@sh.itjust.works -3 points 1 year ago (1 children)

If I address every silly claim I'll be here all day.

[–] DrBob@lemmy.ca 3 points 1 year ago (1 children)

Start with your silly claim that "advertising", as you define it, occurred 30,000 years ago. Any non-suppositional evidence please.

[–] rainrain@sh.itjust.works -3 points 1 year ago

Advertising first occurred at 1000000000 BC when rhe first female dog advertised her availability by spraying pheromones into the air, thus persuading male dogs to etc.

(I should be getting paid for this)

[–] DrBob@lemmy.ca 1 points 1 year ago* (last edited 1 year ago) (1 children)

Technology can therefore be defined both as an ensemble of deliberately created processes and objects that together accomplish some function as well as the associated knowledge and skills used in the conception, design, implementation, and operation of such technological artifacts.

O. L. de Weck, Technology Roadmapping and Development, https://doi.org/10.1007/978-3-030-88346-1_1

[–] rainrain@sh.itjust.works 1 points 1 year ago* (last edited 1 year ago)

Do you have any understanding of your own? This secondhand, copy pasted stuff rings hollow.

[–] ICastFist@programming.dev 1 points 1 year ago (1 children)

By your logic, a political or religious speech would be advertising.

[–] rainrain@sh.itjust.works 1 points 1 year ago (1 children)

One intended to persuade, yes.

We sometimes call that variety of advertising, "propaganda".

[–] ICastFist@programming.dev 1 points 1 year ago

It really feels like you're trying to make any sort of persuasion = advertising, which is just stupid.

Also, calling "a body of techniques" a technology would imply that martial arts and dances are technologies.

[–] peteyestee@feddit.org 5 points 1 year ago (1 children)

Exactly what mainstream human life is now.