this post was submitted on 13 Apr 2025
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Somebody posted this on the other site, thought I'd link to

The age of average by Alex Murrell https://www.alexmurrell.co.uk/articles/the-age-of-average

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[–] disguy_ovahea@lemmy.world 89 points 8 months ago* (last edited 8 months ago) (3 children)

Resale value. Monochromatic colors retain the highest resale value, which is why you see so many of them. It’s boring and awful. My car is orange because it makes me smile and I can easily find it in a parking lot.

[–] tiramichu@lemm.ee 31 points 8 months ago (1 children)

On top of this, a lot of cars come into circulation through vehicle hire and corporate fleets. They get driven for a year, then sold on the used market.

Vehicle hire companies also all want specifically white/silver/grey cars for the same reason - they are inoffensive and unobtrusive to the people renting them, and they sell better afterwards too.

[–] Goodmorningsunshine@lemmy.world 4 points 8 months ago

My orange Veloster was a corporate fleet car, though I get the point. It's also a turbo and a manual, so they might've added it to the fleet particularly for the people that like a bit of fun.

[–] Kecessa@sh.itjust.works 6 points 8 months ago (1 children)

You sure about that? I bought my Volvo impulsively in part because it was the fully equipped model in blue instead of any other color which was readily available...

[–] disguy_ovahea@lemmy.world 8 points 8 months ago (1 children)

It seems we’re cut from the same cloth. Unfortunately, the majority of people are boring.

https://www.kbb.com/car-advice/what-are-the-best-car-colors-to-buy/

[–] ptc075@lemmy.zip 35 points 8 months ago (3 children)

A lot of it is due to the dealership model. The dealership doesn't have room for infinite inventory, so they only order vehicles that will appeal to a wide audience. Some buyers will not take a yellow car or a blue one, but very few people will reject a grey car that otherwise meets all their requirements. So we end up with: white, white-grey, off-grey, grey, dark grey, bold grey, charcoal, and black.

Interesting to note, if you go look at the 'build your own' options on a manufacture's website, they do still offer colors. But it can be surprisingly difficult to get, as you ultimately have to order through the dealership. The dealership is much more motivated to sell you what's on the lot today, rather than let you order a car that will arrive in 6 months.

Also, my mother calls this year's grey "mud grey", which I find very funny for some reason.

[–] Cort@lemmy.world 5 points 8 months ago (1 children)

Maybe 5 years ago (at least in the US, go figure) gun-metal grey was the popular color

Now we're getting that weird "clear coat over primer" effect. No metallic flake at all, a flat color that's probably an earth tone and then high gloss that makes it look like the car is made out of modeling clay.

[–] Atherel@lemmy.dbzer0.com 4 points 8 months ago

And the colours cost extra...

[–] LovableSidekick@lemmy.world 26 points 8 months ago* (last edited 8 months ago)

Article goes into the broader behavioral picture, but the reason dealers stock mostly black, white and gray cars is that in practice more customers who come in looking for a specific color will settle for black, white or gray if they get a “good deal”, but will walk away from more distinct colors.

[–] Salvo@aussie.zone 22 points 8 months ago (2 children)

Lead paint. The only way to get these vibrant colours that last a long time is by adding various Pb compounds.

In the late 80s an Early 90s, they started using other chemistries, which is why the vehicles from that period had such terrible fading and flaking.

They finally got it right in the 2010s, but by that time, people had settled on monochromatic or boring colours.

When you do see colours, they are usually Navy Blue, Jungle Green or Burgundy.

[–] TriflingToad@sh.itjust.works 5 points 8 months ago* (last edited 8 months ago) (1 children)

oh there's an actual answer and it's not just capitalism this time. That's rare.

[–] Salvo@aussie.zone 7 points 8 months ago

Capitalised Science bought us TetraEthyl Lead and all the colours of the Lead Paint rainbow. True Science made us aware that aerated heavy metal fumes and particulate paint chips were not the best for our brains.

[–] fwdbias@lemm.ee 4 points 8 months ago
[–] UncleGrandPa@lemmy.world 20 points 8 months ago (1 children)

Because it was and is cheaper than using bright colors.

It is not a choice of the consumers.

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[–] Churbleyimyam@lemm.ee 10 points 8 months ago (1 children)

That article was fascinating - excellent journalism

[–] threeduck@aussie.zone 2 points 8 months ago

I took your advice and read the article, IT WAS A GOOD ARTICLE. Thank you!

[–] CascadianGiraffe@lemmy.world 9 points 8 months ago

Just bought a used car specifically just cause it was a bright orange box. It was priced low because it was a bright orange box with a stick transmission and nobody wanted it.

I love it.

But my last vehicle was a generic silver SUV. Hated it but when I fell upon hard times and had to live in it I was quite happy that I looked like every other car on the road. Best not to draw attention to yourself if you need to sleep in a parking lot or on the side of the road in a residential area.

[–] LarmyOfLone@lemm.ee 6 points 8 months ago (1 children)

And what happened to shapes?

[–] ramble81@lemm.ee 12 points 8 months ago (3 children)

Shapes has a bit more logical of a reason. Pedestrian impact standards basically dictated that the nose of a car be “flatter” so you don’t chop a persons legs off at the shins. Sadly it leads to a very common style since there’s only so much you can do with that. Couple it with the SUV craze and everything starts looking similar.

[–] mrgoosmoos@lemmy.ca 8 points 8 months ago (1 children)

also leads to the terrible wall-of-death tall flat front that everything has now with horrible visibility, with the bonus that the LED headlights will blind the person you're about to run over so they can't even try to evade you

pedestrian safety standards have become a joke

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[–] MY_ANUS_IS_BLEEDING@lemm.ee 4 points 8 months ago (1 children)

It's to do with the drag coefficient too. There's only so many ways you can bend the bodywork of a car around its contents in an aerodynamic way.

[–] untorquer@lemmy.world 1 points 8 months ago (1 children)

I'm not disagreeing but it's annoying when a 20+yr old box shaped car gets the same economy and looks 100x better.

I think some of that is still marketing. You can pack a higher power engine in a more aerodynamic package with the same economy, the extra 5-10Hp will make it sell better. Also helps to standardize assembly lines across models.

There's always the matter of following a trend and appeasing the business people's expectations to consider.

[–] Alk@sh.itjust.works 2 points 8 months ago

Especially with electric cars becoming more popular. It's cheaper than ever to go a certain distance. Now that I can use cheap power, give me less efficient and more interesting designs. (yes range is affected too, but it is negligibly cheap to recharge)

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[–] jerkface@lemmy.ca 6 points 8 months ago (2 children)

It's not just cars. I buy women's glasses because all men's glasses are black, brown, grey, or silver.

[–] bufalo1973@lemm.ee 5 points 8 months ago* (last edited 8 months ago)

Mine is "Bristol" blue (a light tone) and has a little more than a year.

[–] moktor@lemmy.world 5 points 8 months ago

I am sad about the lack of fun colors. I used to own two orange cars (a subaru crosstrek and a lotus elise), but now I'm stuck in a boring white truck.

[–] Vinny_93@lemmy.world 5 points 8 months ago

I had a bright orange Polo a while back. I loved the colour and the nicest thing about it is you can easily locate it in a car park.

[–] shalafi@lemmy.world 4 points 8 months ago (1 children)

Noticed this several years ago, but color is coming back, in America at least. Maybe it's my perception fooling me, but I'm seeing more and more colors on the road, even bright colors. LOVE the latest gray-blue color, whatever it's called. Dead sexy.

[–] Serinus@lemmy.world 10 points 8 months ago

Here are your color choices.

[–] ThePantser@sh.itjust.works 2 points 8 months ago (1 children)

I specifically bought black to not be noticed and it's not a sparkly color that is expensive to have touched up.

[–] MY_ANUS_IS_BLEEDING@lemm.ee 2 points 8 months ago (2 children)

I also chose black, but only because the choice was black, white or grey. White looks cheap and shows dirt fast, and grey makes you almost invisible in the wet and overcast UK weather.

[–] No1@aussie.zone 4 points 8 months ago* (last edited 8 months ago) (1 children)

Black cars show dirt, dust and mud the most

Also not a great choice for the Aussie sun. Absorbs heat. "An experiment by the Royal Automobile Association of South Australia (RAA) found that on a 43-degree day, the interior of a black car reached 83°C in just 20 minutes, while a white car reached 71°C in the same time." Either can kill you quickly at those temps, of course, but dark colours will always be hotter than lighter colours, and in Australia, most places, for most of the year, are pretty warm, hot, or a couple of degrees cooler than hell.

Black cars are also the most dangerous colour wise; most likely to get into accidents, and more serious accidents. Years ago I read that yellow and red are the safest colours, as the human eye picks those colours out as 'danger!'. Apparently something we inherited over 1000s of years and came about because so many of the dangerous bugs, spiders, snakes, reptiles etc have yellow or red on them.

But I've also seen info that says that white coloured helmets for bike riders are the safest as they stand out the most over the widest variety of backgrounds.

[–] spidervl@aussie.zone 2 points 8 months ago

Black cars...Also not a great choice for the Aussie sun. Absorbs heat.

I remember watching a televised oval-track truck race a few decades ago; one competitor had to drop out because his truck developed vapour lock from the heat. The bonnet was black.

In the next race his truck had a white bonnet. A pit reporter with a pyrometer took temps of that truck's bonnet before the race, plus another truck with a black bonnet.

The white bonnet was 42C and the black bonnet was 82C -- just sitting there in the starting lineup, with engines off.

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[–] psud@aussie.zone 2 points 8 months ago

My car's battery is expected to last usefully ~20 years. Its paint won't. Right now it's dark blue. Some time in the future, maybe yellow.

[–] NigelFrobisher@aussie.zone 2 points 8 months ago

Looked down a road yesterday and every parked car was white. I went another way.

[–] Imgonnatrythis@sh.itjust.works 2 points 8 months ago

What y'all don't like wet paint grey?! I'm thinking of painting my house wet paint grey.

Seems crazy to have a car these days that isn't wet paint grey.

[–] 10001110101@lemm.ee 1 points 8 months ago

Marketers were trying to capture the normally anti-consumerist young hippy market by appealing to their value of self-expression.

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