this post was submitted on 26 Jan 2026
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TikTok uninstalls are up 150% following U.S. joint venture (www.cnbc.com)
submitted 1 day ago* (last edited 1 day ago) by throws_lemy@reddthat.com to c/technology@lemmy.world
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TikTok users have been deleting the app at a higher rate since the company announced that its U.S. operations would be housed in a new joint venture.

The short-form video platform’s daily average app uninstalls in the U.S. have increased nearly 150% over the past five days compared with the previous three months, market intelligence firm Sensor Tower told CNBC.

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[–] renegadespork@lemmy.jelliefrontier.net 15 points 5 hours ago* (last edited 5 hours ago) (1 children)

I just recently deleted my account and uninstalled the app. I'm not going to lie, it was hard because I had finally curated my algo to some pretty decent content that wasn't just brainrot trash.

But I'd rather be bored than give Oracle anything.

EDIT: Also Loops is neat from a technical standpoint, but it feels like a ghost town coming from TikTok.

[–] UnderpantsWeevil@lemmy.world 8 points 4 hours ago

A lot of these services really hinge on a tight-knit community of active content producers who fuel engagement and reap some kind of dividend on the back end.

Loops is a technology but it's not much of a business. The company is literally run by just two guys. They're not going to bring on prolific content producers without a much more aggressive marketing strategy.