this post was submitted on 20 Jan 2026
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Consumers aren’t the only consideration. Even if Epic sucks in many ways they’re much more better for smaller devs because they don’t take anything until you make $1M. One would think that this would be enough for indies to publish there but they don’t want to split sales between platforms (they need all sales to happen on Steam so that they rank better there, it’s the only store that matters).
It’s a viscous cycle where smaller competition like GOG or Itch.io have no chance in hell to compete. I’m pretty sure anyone considering competing with Steam has done this math, hence you get only competition backed by big $$$, which usually is the worst people imaginable.