this post was submitted on 21 Jan 2026
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No idea if it's true or not but there was a rumor back in the day, that "natural flavors" was code for just a tiny bit of catnip essence.
Crack. They put crack in it.
Anecdotal data point, my cat hates catnip. Spray it? He flips shit and runs. Drop some flakes? He approaches it slowly and then just walks away. Toys? Won't touch them.
But he'll eat the shit out of Churu
Neither of our cats seem to have the catnip liking gene, but they still go out of their mind for churu.
My cats actually prefer Delectables over Churu (they tell me it's a consistency/texture thing). But I think both brands have some form of bone marrow in them to make them extra umami. Not nip. Could be why your nip-resistant kitties still lose their minds over Churu.