this post was submitted on 20 Jan 2026
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133
Asus confirms it will ‘no longer’ make Android smartphones as it shifts focus to AI (9to5google.com)
submitted 1 day ago by cm0002@lemmings.world to c/android@lemdro.id
33 comments fedilink hide all child comments
 

Asus has reiterated that it will “no longer” be making “new” Android smartphones with its focus shifting towards the market built up by AI.

During its “2025 Year-End Gala” earlier this month, Inside reports that Asus chairman Jonney Shih directly confirmed that the company will exit the Android smartphone market.

When asked about the move, he said (translated) that “Asus will no longer add new mobile phone models in the future,” further adding that the company will “continue to take care of the brand’s mobile phone users.” This could be taken in one of two ways, with Asus either exiting the smartphone market altogether or just ending the development of new smartphone models beyond existing lineups, but in context, it’s clearly the former.

Further comments from the chairman revealed that Asus is shifting its resources away from smartphones in order to align with the “paradigm shift” that is… AI. Of course.

The company is apparently using the resources previously spent on mobile phones to bolster “commercial PCs and physical AI devices,” including “AI Robot & Robotics” and “AI Glasses.”

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[–] manxu@piefed.social 10 points 1 day ago (2 children)

It's such a humbling moment, to see the company that revolutionized PCs with their EEE netbooks come to a slow end, becoming the lemming follower (and seeing that from Lemmy, no less).

[–] deafboy@lemmy.world 5 points 17 hours ago (2 children)

If I'm thankful for one thing in the IT sphere, it's the end of the netbook era. Those machines should never have been made in the first place.

While the form factor was great in theory, the performance was lacking, and the cooling was inadequate.

[–] Ilandar@lemmy.today 1 points 7 hours ago

Yeah, my first laptop was an Eee PC and it was pretty terrible. I have a soft spot for it but it couldn't do much. I played Baldur's Gate I and II on it, though. Very fond memories of staying up in bed late at night traversing those worlds on the tiny screen.

[–] manxu@piefed.social 2 points 15 hours ago

True, true - but they shocked the marked into drastically lowering prices for small form factor laptops. Until the EEE came out, anything under 3 lbs was thousands of dollars and considered premium hardware. ASUS showed there is a market for cheap, small, lightweight laptops.

[–] pycorax@sh.itjust.works 5 points 22 hours ago (1 children)

come to a slow end

In what way? Their laptops are still pretty good and even though they are overpriced, their PC components seem to be doing well despite that.

[–] manxu@piefed.social 0 points 15 hours ago

It's not about the current state, it's about deciding on an AI-first approach. And even there, it's not that in itself, but the fact the erstwhile innovator is now just a bandwagon follower unable to see the signs the bandwagon is going down the hill.