this post was submitted on 18 Jan 2026
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[–] ElegantBiscuit@lemmy.zip 5 points 6 days ago

Major League Soccer has been gaining traction for a few years now, teams getting big and rich enough to buy Messi for $150M for 2.5 years, Apple bought the US MLS distribution rights for $2.5B over 10 years, a lot of people stand to make a lot of money. A whole new untapped market for fifa and the teams and advertisers and every company who advertises.