this post was submitted on 15 Jan 2026
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What even is the point of URL shorteners? I always understood it as a Twitter thing, but I see them more outside of Twitter.
I think sometimes it gives people analytics on how many people click the link when the link is to something they themselves don't control. But I'm not entirely sure if that's a common service shorteners offer.
They also sometimes give you the ability to change what the link points to which is great if you send out a link only to realise it went to the wrong place after the fact.