this post was submitted on 26 Dec 2025
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Microblog Memes
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I believe all advertising exists to manipulate people. Behaviour change is a key aspect of marketing, from how things are kept at a store shelf, to putting the right hoarding on the right street, it's all done to guide consumer choice in a profitable way.
Advertising was never about giving you information, it was to make you feel cigarettes are cool or you need an more expensive toothbrush to be more confident. Advertising moved away from giving you information to 'connecting with consumers on an emotional level' decades before the Internet.
While yes information age has made advertising a lot more effective than it was 25 years ago, but brands were still trying to get you get the most money out of you back then, same as today, only their tools of doing so have improved vastly.