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I hadn't thought of SEO as a contributing factor to the decline of the search experience, but it absolutely makes sense. To some degree I think SEO is actually GEO (Google's Engine Optimization) but if some other platform, even a paid one that isn't incentivized to weigh sponsored content higher, became dominant SEO would just pivot to minmaxing for that platform instead.
Incidentally, there's a search engine called wiby.org that only indexes sites that don't use Javascript, which in practice makes it a great web 1.0 search engine.
I was in the webmaster role for a website from the early start of the internet - SEO started off as simple ways to help improve index placement by giving different methods to the web creators to aid in better categorization of content. It quickly became an arms race of how to best game the system, and the system kept changing as well because the old SEO basics like keyword and content arrangement wasn't enough. There was one search engine I participated in (I can't recall now which one) that did the pay for clicks, and you'd literally have to pump money in the online app to try and stay above your keyword competitors, all in real time. It got stupid. And I got frustrated with it, as I felt the original goal to find the best website for a particular search had been long lost and now it was all about mechanisms to profit from everyone trying to make that first page hit. The "best" sites that couldn't play this game were lost.
Google became the dominant player by buying up other databases and engines, but even with this gaming they used to be able to produce results if you knew how to phrase searches beyond just a few words. It's almost like the whole AI prompting, what you put in makes a difference. But they eventually changed things and started getting worse results, lots of duplication, and then added AI which ruined anything they still had of quality.
I miss Hotbot. That was my go-to long ago, and it was so good. It became part of Google eventually.