The idea is to let people connected to a "fediversed" Lemmy instance (i.e, one that is running the Fediverser service) to apply to become an ambassador for their favorite community. The instance admin can then review the "application", and if approved they get access to some extra features in the "portal", namely:

The ability to define "content sources" (RSS feeds and/or other subreddits) to have a central place to find interesting content that can be shared with the Lemmy Community.
The ability to post content from these sources with one single click.
Some basic analytics about users on Reddit (account age, if they are moderator, etc) to help identify users who would be interested in migrating to Lemmy.
The ability to send DMs to those "good candidates" on Reddit.

The "development" instance is set up at https://lemmy.fediverser.io/. It would be great to get more people taking a look. The earlier I get feedback about UX issues, the better. The preferred method to signup is through the portal.

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[–] Shyfer@ttrpg.network 1 points 2 years ago* (last edited 2 years ago)

I don't know exactly what this all means but it sounds like it helps people find content for Lemmy, which is great! Content means users, users means more lurkers, some of who will turn into active users, which means interesting ND varied discussions on different topics!