this post was submitted on 18 Nov 2025
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Not asking for cynicism about clickbait. I feel a degree of emotional blindness about what makes some content creators popular. No one is universally popular. Demographics determine much. What drives a channel like Kurzgesagt or Veritasium over others?

I find it funny that I intuit how think tanks have a popularity formula they are following, but the second I find out about that relationship, I tune them out. The only exception I know of is Dr. Ben Miles. Prager trash was the first one I recall encountering ages ago with their spurious nonsense.

I have no interest in emotional empathy driven stuff. In terms of technically interesting content, I feel totally blind to the popularity rules. Do you know? Please explain them.

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[–] Bigfish@lemmynsfw.com 7 points 1 month ago

1-3 are tried and true tactics. Building on 1, find a niche and (largely) stick to it. Pivot your niche as trends change. ZeFrank has done that well over the last 20 years of internet influence.

4 can seriously backfire... But you're not wrong.