this post was submitted on 14 Nov 2025
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I feel like contextual ads, where you serve ads based on the surrounding content instead of who the individual user is would be about as effective and tremendously less expensive, complicated, and invasive.
Run football ads on football websites. Run music ads on music websites. That's how it works in TV, radio, and so on and has for years.
I remember this being the norm 15-20 years ago.
Yes. Those are the ones that made web ads revolutionary and replaced all of the ad industry. Those are the ones that gave all the clear results.
And targeted ads have been highly related to fraud since the beginning.
Web 1.0, booo!!!
But that would mean that some of the richest companies and arguably the biggest business on the planet would become obsolete!
Actually scratch that, it looks like AI saved the day for them.
I hope my darkest cynicism on this topic comes across, if not: ///sssss