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It'll be a long game. As you "click" they'll think you're REALLY interested. However it won't matter since you won't see them.

Where you're really hurting them is they use the Click Through Rate (CTR) as a metric. They know that less than 0.01% of people click, but the real metric is the sales funnel. If they can prove that you saw the ad and then eventually it led to a sale? Oh marketers lose their shit over that.

So, this destroys that conversion metric. They'll see way more click through, but the conversion metrics won't align. That's decades of models and algorithms that have been built to show that they're good at that... Going to zero. That's the metric that other companies pay gobs of money to advertising companies to prove - that their ads were not only seen but led to tangible sales.

And that's why everyone should do this. Ad companies know you're going to attempt to block ads. This fucks with them as an industry, and I couldn't be happier. And there's absolutely nothing wrong with it. After all, we're doing what they want!

A good question. I think both. I am not their agent, nor their customer/user, so I don't have that answer.