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Chipotle stock craters as company says young people without jobs can't afford their food anymore
(finance.yahoo.com)
this post was submitted on 31 Oct 2025
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It’s funny how companies just don’t get it.
Fast food has been historically cheap. Chipotle worked because it was fast, it was cheap, and you didn’t feel like you were as much of a fat ass compared to grabbing a giant bacon burger and a bucket of fries.
Now you go to chipotle and pay $20 for a burrito and a soda. Still fast, still decent enough (at least the one near me), but $20 is highway robbery.
OR, I can go across the street to a sit down restaurant, have a first generation Thai guy (who started his American dream restaurant) whip up the best damn drunken noodles I’ve ever had for $12. AND he does this FASTER than chipotle (seriously how does he do it? Must be a magic wok).
Guess where we grab lunch these days.
We pre-cook as much as we can in Asian restaurants. The wok isn't magic, the chicken/beef/pork is already 75% cooked.
and it almost always tastes fucking great, unlike fast food nowadays
That's (probably) the oil and magic salivary granules doing mystical things
Magic salivary granuals is a wonderful turn of phrase/euphemism.
Thanks! I spent an embarrassingly long time trying to figure out something for G and then I immediately felt like an idiot for needing to use a thesaurus when I found it it
My issue with chipotle has always been that the food is lukewarm.
I’m not paying 20 dollars for a lukewarm, lightly seasoned burrito.
And whoever rolls those burritos hears "roll" and thinks "roll of bread"and doesn't understand that a burrito is supposed to be long.
It's the same problem as burger makers making their burgers TALL. Like bro, that's the wrong shape for the format of fitting in my mouth.
Say no to chode burritos.
I hate this so much. Like they roll it, wrap it, then make it into a football shape. I laughed so hard the last time I got a burrito from there. It tried to mush it back into an appropriate shape but eventually I gave up and put the innards on a plate
A longer cylindrical burrito means that they didn't put the maximum amount of filling inside.
The more stuff you put in, the rounder the burrito has to be. That's why you couldn't reshape it to be a cylinder.
Next time get a fork and eat about a third of the filling, then you'll be able to rewrap it.
I think the ideal hand burrito from an aesthetic perspective is around 3x long as diameter.
Place near me (Mucho Burrito) will straight up use a second tortilla if you get too much filling.
Chipotle used to do that too.
I've always had an issue with how people roll burritos at Chipotle. Some get it, but some literally have no fucking clue and it falls apart as soon as I open the aluminum wrapper
Chipotle Burrito and a small fountain soda is $14 in my area. Its certainly risen in price over the last 6 years.
Sometimes I’m just out with coworkers but not starving. I used to get a cheese and chicken quesadilla. It used to cost $4 and change. Then they started charging burrito prices - $15 and change for a tortilla, a handful of shredded cheese and 1/4 of a chicken breast. I get there is regional pricing differences - but their costs (at least here) are out of control.
Yeah I think the sofritas burrito or bowl is like 10.99 or 11.99 where I live. The meats more expensive though.
The problem is that Chipotle was never really fast food, they were one of the pioneers of the Fast Casual concept, where it was good food, served quickly, but not necessarily cheap. They never really intended to compete against McDonalds head to head. They wanted to be something different.
it used to be 7$ for a giant burrito, now its almost half the size and more than double the cost.
They do get it, better than most customers.
The entire point is maximizing profit. If you can charge fewer people more for the same product, you're doing less while making more.
This is just the result of crapitalism. It will never be a system where everyone can afford Chipotle.