this post was submitted on 17 Jul 2025
757 points (99.3% liked)

Technology

72895 readers
2835 users here now

This is a most excellent place for technology news and articles.

Our Rules

  1. Follow the lemmy.world rules.
  2. Only tech related news or articles.
  3. Be excellent to each other!
  4. Mod approved content bots can post up to 10 articles per day.
  5. Threads asking for personal tech support may be deleted.
  6. Politics threads may be removed.
  7. No memes allowed as posts, OK to post as comments.
  8. Only approved bots from the list below, this includes using AI responses and summaries. To ask if your bot can be added please contact a mod.
  9. Check for duplicates before posting, duplicates may be removed
  10. Accounts 7 days and younger will have their posts automatically removed.

Approved Bots

founded 2 years ago
MODERATORS
L3s@lemmy.world
enu@lemmy.world
technopagan@lemmy.world
L4s@lemmy.world
L3s@hackingne.ws
L4s@hackingne.ws
757
Delta moves toward eliminating set prices in favor of AI that determines how much you personally will pay for a ticket (fortune.com)
submitted 1 day ago by 5paceThunder@lemmy.ca to c/technology@lemmy.world
206 comments fedilink hide all child comments
 

Delta has a long-term strategy to boost its profitability by moving away from set fares and toward individualized pricing using AI. The pilot program, which uses AI for 3% of fares, has so far been “amazingly favorable,” the airline said. Privacy advocates fear this will lead to price-gouging, with one consumer advocate comparing the tactic to “hacking our brains.”

you are viewing a single comment's thread
view the rest of the comments
[–] Nollij@sopuli.xyz 10 points 23 hours ago

This isn't the first time a company has used this approach. Apple users will always pay (be charged) more. I suspect the same is true for mobile users vs desktop.

But with AI being applied, there will be a TON of variables, just like your car insurance. You probably won't even be able to identify most of them. For instance, which ISP are you using? What time of the day are you shopping?

What else does your browser fingerprint say about you? What about when they link it to Facebook, even without your knowledge or consent? Will gay people (or women, or Mexicans, or any other group) pay more?