this post was submitted on 17 Jul 2025
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Delta moves toward eliminating set prices in favor of AI that determines how much you personally will pay for a ticket (fortune.com)
submitted 1 day ago by 5paceThunder@lemmy.ca to c/technology@lemmy.world
206 comments fedilink hide all child comments
 

Delta has a long-term strategy to boost its profitability by moving away from set fares and toward individualized pricing using AI. The pilot program, which uses AI for 3% of fares, has so far been “amazingly favorable,” the airline said. Privacy advocates fear this will lead to price-gouging, with one consumer advocate comparing the tactic to “hacking our brains.”

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[–] ColeSloth@discuss.tchncs.de 3 points 1 day ago (1 children)

Look around, dum dum. You see any shit burning to the ground? You think manipulating airline pricing is gonna do it?

[–] HasturInYellow@lemmy.world 7 points 1 day ago (2 children)

This isn't about fucking flight prices. This is a testing ground. You think it's going to remain relegated to airlines? If this works out for delta, you'll see this in grocery stores, in all entertainment, any subscriptions, every single transaction will be reduced to: what is the most you Are physically able to pay currently?

[–] deranger@sh.itjust.works 2 points 20 hours ago

They’re already doing it for apartments and other rentals, and have been for years. Nobody did anything.

[–] ColeSloth@discuss.tchncs.de 1 points 1 day ago

Yeah. Yet no one is going to burn Delta to the ground over it.