this post was submitted on 17 Jul 2025
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Delta moves toward eliminating set prices in favor of AI that determines how much you personally will pay for a ticket (fortune.com)
submitted 1 day ago by 5paceThunder@lemmy.ca to c/technology@lemmy.world
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Delta has a long-term strategy to boost its profitability by moving away from set fares and toward individualized pricing using AI. The pilot program, which uses AI for 3% of fares, has so far been “amazingly favorable,” the airline said. Privacy advocates fear this will lead to price-gouging, with one consumer advocate comparing the tactic to “hacking our brains.”

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[–] RememberTheApollo_@lemmy.world 12 points 1 day ago

Sounds like a recipe for Unpredictable Rewards and messing with loyalty systems. Hook people on a loyalty program, slowly jack up the price, then throw in some real deals to keep them gambling for more. Don’t think an AI is necessary to do this, but corporate loves AI.