this post was submitted on 17 Jul 2025
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Delta has a long-term strategy to boost its profitability by moving away from set fares and toward individualized pricing using AI. The pilot program, which uses AI for 3% of fares, has so far been “amazingly favorable,” the airline said. Privacy advocates fear this will lead to price-gouging, with one consumer advocate comparing the tactic to “hacking our brains.”

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[–] j4k3@lemmy.world 108 points 1 day ago* (last edited 1 day ago) (3 children)

That is a price fixing scam. It is why businesses are required to print prices. Altering pricing is prejudice and if it is not illegal, someone should suffer justice. This is as old as history itself. Delta is admitting to being a criminal organization. Never support the thieves and bandits stealing and looting. Never fly delta.

[–] bobs_monkey@lemmy.zip 50 points 1 day ago

Problem is that once Delta gets away with it, they'll all start doing it.

[–] GreenKnight23@lemmy.world 36 points 1 day ago

it would be a crime if the consumer protections weren't just rolled back to 1912 two months ago.

[–] Vinstaal0@feddit.nl 12 points 1 day ago

Businesses in North America also refuse to comply with the EU rules surrounding the display of prices including VAT and unfairly compete with companies in the EU. A consumer cannot know if a company has to pay VAT in the EU or not.