this post was submitted on 17 Jul 2025
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Delta moves toward eliminating set prices in favor of AI that determines how much you personally will pay for a ticket (fortune.com)
submitted 1 day ago by 5paceThunder@lemmy.ca to c/technology@lemmy.world
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Delta has a long-term strategy to boost its profitability by moving away from set fares and toward individualized pricing using AI. The pilot program, which uses AI for 3% of fares, has so far been “amazingly favorable,” the airline said. Privacy advocates fear this will lead to price-gouging, with one consumer advocate comparing the tactic to “hacking our brains.”

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[–] avidamoeba@lemmy.ca 14 points 1 day ago (1 children)

They can't. Competition for capital is forcing them to extract the everliving profit out of people. Their competitors would not be far behind on this train if it increases profitability.

[–] Zikeji@programming.dev 17 points 1 day ago

I acknowledge that, this is the result of unbridled capitalism.

When a person uses social engineering and manipulation to extract money from an individual or company it's called fraud, when a large enough company does it it's just business.

If only our government could give us some handy dandy consumer protection laws.