this post was submitted on 05 Jul 2025
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I hear this all the time but I struggle to see how it is true. How many people regularly trawl through their feed looking for creators who haven’t posted in X days and unfollowing them? It would be a minuscule number. I’m pretty darn selective with my follows and I think I’d do this once a year, tops.
I think creators are conflating the everyday ups and downs of follower counts on their platform(s) as being something more. And I think the platforms themselves are encouraging this mentality because they need fresh content.
As OP specified in another reply, they were talking about streamers specifically. And with them, big chunk of the income comes from Twitch subscribers, which is a monthly paid subscription. If you are willing to pay someone for it, you'll notice pretty much immediately if they miss their scheduled stream and cancel it.
For many other platforms what you said is true, I'm way more likely to unsubscribe from someone when they post a video and remind me I'm still subbed than when they take a break and fade out of my feed.
This seems like a flaw in the design of the platform...
if someone i follow posts a bad video, i remove them from the 'People I Like' list and add them to the other list
Just because you do something a certain way doesn't mean everyone does. A huge chunk of these peoples income comes from the random people who find their videos or streams because of the "algorithm". Not from their regular viewers. Those regular viewers allow for a certain amount of steadiness, but they're also more likely to watch videos at a later time rather than right when they're uploaded. Which is a significant drop in revenue for each view.