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Im a philosophical Idealist so 100% the viewer. That viewer can be the artist themselves but the point stands - only observer can view art.
The process of creating art can be an art in itself and so does the meta societal situation of art culture but all of that still only matter in the pov of the viewer. So, the creation, creator or any context itself is not important for definiting art unless that's the meta subject.
Thats why AI generated art is fundamentally art because if the viewer doesn't know the context the effect of art upon their conciousness is exactly the same.
As you say, as everything is in the eye of the beholder. Some of the most successful artists are those who understand what their target audience want, and know where it overlaps with what they want to create, maximising passion and enjoyment on both sides.
As for AI art, you're absolutely right, and it's acceptance is also wholly to the observer. Cheap low effort stuff is going to be called slop, but where it's part of a broader process that enhances the prompter's work it will be considered successful.
Of course if something is culturally taboo (and AI art is risking this) art on the topic will be buried under down votes.