this post was submitted on 01 Jul 2025
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A confounding issue is the apps themselves have gotten worse over time. Like, old okcupid you could search. You could type in like "final fantasy" or "the Mets" and find people who liked those things enough to put them on their profile.
Now you're limited to whatever the app decides to give you. Well, the app doesn't want you to leave so that incentive doesn't line up.
A lot of the more popular ones, okcupid included, all got bought up by Match Group and almost immediately started trending anti-consumer in their updates or removal of features. They want you paying, they don't give a shit about success.
Close, they actively fight success. Legally obligated to, even. It’s their fiduciary responsibility to keep you using the app.
That's not really how that works.
I’d love for you to be right. Please elaborate.
“Rather than require specific outcomes–such as achieving maximum share price–fiduciary duties are largely about conduct, process, and motivation”
You don't have a fiduciary responsibility to maximize profit, or anything like that. You have a responsibility to act in accordance to company rules and guidelines, and to act in the company's interest, not your own.
There is no requirement to burn to company down to maximize short-term profits, like some people think. That's usually at the expense of long-term profits anyway, so it could be better for profits to do something better for the customer.
You're only required to act "ethically" and keep the company's interests above your own.
If the company has a goal to make more money every year, then you can justify a lot of actions in that pursuit. And once they have a monopoly you kinda don't have many options, so they can push more.
Saying they have a responsibility to keep you on the app may sound silly, but app user churn is most likely measured and has some goal around it.
So capitalism is incompatible with dating apps. Who woulda thunk?