4chan

Pretty sure they're both just narcissistic man-children who've never had to deal with the consequences of their own actions before, and they finally hit the point where there weren't enough distractions from their own need to control everything and everyone around them. That need from each of them finally clashed and they're dealing with the consequences. I wouldn't be surprised if they (and their cohorts) do everything they can to use this to their advantage, but highly doubt it's any kind of planned stunt.